Volleyball World has named Ukrainian lager Chernigivske as the Official Beer Supplier of the Rome 2022 FIVB Beach Volleyball World Championships in support of the world’s largest brewer Anheuser-Busch InBev’s (AB InBev’s) humanitarian relief efforts in Ukraine.
The partnership with Chernigivske, forms part of the brewer’s wider initiative to donate profits across several non-governmental organisations, including Caritas International, to help those impacted by the crisis in Ukraine, with at least USD 5 million guaranteed from the initiative.
Volleyball World CEO Finn Taylor said: “This partnership for our flagship beach volleyball competition is significant on many levels, not least from a humanitarian aspect. We’re proud to welcome AB InBev on board and bring Chernigivske to beach volleyball fans to support their efforts to help those affected by the war in Ukraine. To be able to grasp such an opportunity while also raising awareness and expressing our solidarity with Ukrainian people in need – who share our huge passion for volleyball – is something we are proud to have concluded.”
Also present at the tournament will be Anna Rudenko, marketing director of Chernigivske Ukraine, whose vision led to this exciting partnership.
“Sports is one of the most important message vehicles. That is why we are glad that the organization wanted to join in its own way the charitable actions that Chernigivske has been undertaking for several months,” said Rudenko.
As the commercial entity for the sport worldwide, Volleyball World is driving efforts to increase the profile and popularity of volleyball and beach volleyball. Its landmark partnership with AB InBev and Chernigiviske, a lager originating from the Ukrainian city of Chernihiv, is a clear sign of the fast-growing commercial appeal of volleyball globally.
Beach volleyball fans will be able to enjoy this refreshing lager at the Rome 2022 FIVB Beach Volleyball World Championships from 10 to 19 June.
