The Premier Lacrosse League (PLL) has named Ticketmaster, the global leader in advanced ticketing technologies, will become the Presenting Sponsor and Official Ticketing Partner of the League, effective immediately.
As a first-of-its-kind collaboration, PLL will leverage Ticketmaster’s latest ticketing and venue innovations in addition to its extensive marketing services to continue building momentum for the PLL brand across North America.
As part of the partnership, Ticketmaster will become the official presenting partner of the Premier Zone, the league’s pre and postgame hospitality area filled with immersive fan activations, food, beverages, and live music. Ticketmaster will serve as the presenting partner of the newly unveiled and highly acclaimed PLL Podcast Studios, with additional integrations into PLL’s NBC broadcasts and branded content created on official league channels.
PLL Co-Founder and CMO, Paul Rabil said: “Ticketmaster’s audience reach, innovative technology, and breadth of venue partners in sports and live events are unparalleled. Our fans will benefit from a first-class experience at every game that only Ticketmaster can offer on their site and app, with Ticketmaster’s marketing support empowering the PLL to better reach and communicate with our fans at every touch point, including before, during and after the action on the field. This is the new Premier Lacrosse League, and we’re proud to be powered by Ticketmaster.”
Jared Smith, Ticketmaster President said: “The Premier Lacrosse League is bringing renewed energy, excitement and growth potential to the sport throughout North America, especially by engaging with fans in new and innovative ways both on and off the field. Ticketmaster is thrilled to be PLL’s partner, especially as we introduce our cutting-edge ticketing technologies and advanced marketing capabilities to their avid, tech-savvy fan base.”