AC Milan and About Vintage have signed a new partnership that will see the Danish watch brand become a part of the Rossoneri family as the Club’s Official Watch Partner. In line with the spirit of About Vintage, this new partnership aims to celebrate big moments, starting with the 19th Scudetto won by AC Milan […]
Tour de France partners navigation app Waze
Waze, the world’s largest community-based traffic and navigation app has announced a three-year sponsorship and partnership with the Tour de France and the Tour de France Femmes avec Zwift, as the prestigious cycling race returns for its 109th year. The Tour is the latest event to join more than 300 event producers around the […]
McLaren Racing inks strategic partnership with Neom
McLaren Racing has announced a new strategic partnership with NEOM, a sustainable region in northwest Saudi Arabia being built from the ground up, as the Title Partner of the McLaren Formula E Team and McLaren Extreme E Team from the 2022/2023 season. The McLaren Formula E Team and McLaren Extreme E Team will be […]
Bain Capital and Nextalia SGR acquires Deltatre
Bain Capital and Nextalia SGR have agreed to acquire Deltatre, one of the world’s leading sports and entertainment technology providers, from Bruin Capital. Deltatre offers over-the-top (OTT) streaming solutions enabling direct-to-consumer content distribution via the internet as well as data, graphics and live broadcast solutions. Deltatre’s clients include some of the largest sports organizations […]
ORF and ServusTV inks sublicensing deals for Fifa World Cup and Euro 2024
ServusTV and ORF are cooperating on the two upcoming major football events and will broadcast all 64 games of the FIFA World Cup 2022 TM and all 51 games of the UEFA EURO 2024 live on Austrian free TV. To this end, ServusTV and the public broadcaster have concluded corresponding sub-license agreements. As the […]
Aston Villa Women partners Gym+Coffee to foster positive perception of women in sport
Aston Villa Women has announced Gym+Coffee as a new Official Partner. The Athleisure brand, who are committed to supporting the women‘s football community, will form a partnership with the Club which aims to provoke meaningful conversation and ultimately help to foster positive perceptions of women in sport. Through a dedicated campaign, Aston Villa […]
DP World Tour inks three-year deal with Oceantee
The DP World Tour has signed a three-year partnership agreement with OCEANTEE that will see the company become the Tour’s Official Sustainable Products Supplier. Founded by trained marine biologist Ed Sandison, OCEANTEE is on a mission to change the way the industry and golfers think about their use of plastic and its impact on […]
Miami Dolphins signs Cheq as official in-stadium mobile ordering partner
CHEQ Inc., the world’s first social payments platform continues their growth in professional sports as they are named the official in-stadium mobile ordering and delivery partner of the Miami Dolphins and Hard Rock Stadium. Mobile Ordering through CHEQ will be available throughout the stadium for the 2022 season and in-seat delivery will be available […]
McLaren Racing inks official partnership with Goldman Sachs Group
McLaren Racing has announced Goldman Sachs Group Inc, the global financial institution, as an Official Partner of the McLaren Formula 1 team for the 2022 season and beyond. The multi-year partnership brings together two high performance organisations with a focus on excellence. It includes a commitment to accelerate progress towards McLaren’s net zero goals. […]
FINA extends partnership with International Testing Agency until 2023
The Fédération Internationale de Natation (FINA) has renewed and extended its partnership with the International Testing Agency (ITA) until the end of 2023. The world governing body for aquatic sports is further strengthening and enhancing the independence of its anti-doping program by delegating additional clean sport activities to the ITA. FINA first partnered with […]