The International Cricket Council will release its first Invitation To Tender (ITT) for media rights for the next cycle of ICC events starting in 2024 on Monday, 20 June. The ITT is for the Indian market only, with up to six packages available across TV only, digital only or a combination of both. For […]
Tory Burch to be the official outfitter of the Billie Jean King Cup
Tory Burch has been announced the official outfitter of the Billie Jean King Cup by BNP Paribas, the women’s World Cup of Tennis and the largest annual international team event in women’s sports. Burch will design a winner’s jacket for the world champions and their teams, and there will be opportunities to design pieces […]
World Table Tennis signs Hebei Enlio Sports Group as official flooring supplier
World Table Tennis (WTT) has named Hebei Enlio Sports Group (Enlio) as its Official Flooring Supplier. Enlio has supported WTT events since 2021 and has decided to deepen and extend its partnership with a three-year Global Supplier agreement from 2022 – 2024. As a Global Supplier, Enlio will provide flooring for selected WTT […]
Volleyball World names Chernigivske as the official beer supplier of the Rome World Championship 2022
Volleyball World has named Ukrainian lager Chernigivske as the Official Beer Supplier of the Rome 2022 FIVB Beach Volleyball World Championships in support of the world’s largest brewer Anheuser-Busch InBev’s (AB InBev’s) humanitarian relief efforts in Ukraine. The partnership with Chernigivske, forms part of the brewer’s wider initiative to donate profits across several non-governmental […]
Apple TV to exclusively broadcast Major League Soccer from 2023 until 2032
Apple and Major League Soccer (MLS) have announced that the Apple TV app will be the exclusive destination to watch every single live MLS match beginning in 2023. This partnership is a historic first for a major professional sports league, and will allow fans around the world to watch all MLS, Leagues Cup,1 and […]
BLAST signs media rights partnership with DAZN to expand globally
Esports entertainment company BLAST has expanded its global broadcast reach after agreeing a media rights partnership with DAZN Group, the leading global sports entertainment company, for 2022. The partnership will amplify BLAST Premier, meaning the global Counter-Strike tournament. The series will be available across over 100 of DAZN’s territories, live and on-demand, including United […]
Wolves sign AstroPay as principal shirt sponsor
Wolves have entered into a landmark agreement with AstroPay, who become the club’s new principal partner and front of shirt sponsor. The global payment solutions provider began working with Wolves in August 2021, and following a successful first season of partnership, AstroPay have committed to becoming the club’s principal partner for the 2022/23 campaign. […]
Aston Villa extends Fanatics partnership following significant growth in merchandise sales
Aston Villa and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, have today announced a long-term extension to their e-commerce, retail and manufacturing deal, with the Premier League club taking advantage of Fanatics’ global footprint and state of the art technology to better serve its fans. The deal was […]
RedBird Capital Partners & Elliott Advisors UK to acquire AC Milan
RedBird Capital Partners (“RedBird”) and Elliott Advisors UK Limited (“Elliott”) have announced that they have entered into a definitive agreement for RedBird to acquire Associazione Calcio Milan (“AC Milan”, “Milan” or the “Club”), newly crowned Champions of Serie A. The transition to new ownership will take place over the summer, with an expected closing no […]
Tour of Britain names Adyen as official payments partner
Adyen, the global financial technology platform of choice for leading businesses, is the official payments partner of the Women’s Tour and Tour of Britain The company, which processes payments for the likes of Uber and Spotify and UK businesses, Brompton Bicycle and Rapha, will be supporting the Tour’s organisers, Sweet Spot, to set up and process […]