Aston Villa Women partners Gym+Coffee to foster positive perception of women in sport

Aston Villa Women has announced Gym+Coffee as a new Official Partner.


The Athleisure brand, who are committed to supporting the women‘s football community, will form a partnership with the Club which aims to provoke meaningful conversation and ultimately help to foster positive perceptions of women in sport.


Through a dedicated campaign, Aston Villa and Gym+Coffee hope to inspire a new generation of female athletes in addition to creating room for change and empowerment.


Nicola Ibbetson, Chief Commercial Officer at Aston Villa Football Club, said: “We are delighted to form this exciting partnership with Gym+Coffee. The Women’s team have experienced substantial growth over the past three seasons and this collaboration will help to cultivate further development and evolution. Gym+Coffee share our values and commitment towards celebrating females in sport, and we look forward to working with them.”


Diarmuid McSweeney, Founder and Chief Marketing & Community Officer at Gym+Coffee, added: “We are thrilled to be at the forefront of women’s football at such an exciting time. Partnering with Aston Villa, who are so committed to development within the sport, is a true honour for the brand and the club are a perfect partner due to their shared values of empowerment and equality.”

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