Israeli social trading and multi-asset brokerage company eToro has signed a deal with Italian top-flight soccer league Serie A.
The one-year contract, which runs for the coming 2021/22 season, will see eToro featured as the official partner of eight clubs. The list of sponsored football teams includes Bologna, Cagliari, Genoa, Sampdoria, Sassuolo, Spezia, Udinese, Verona, as well as an LED only deal with Salernitana.
As part of its sponsorship package, eToro will gain visibility through a range of marketing channels including matchday LED boards, media backdrops, tickets and digital rights. The Israeli trading network has also obtained access to players’ activities alongside various rights on these Serie A clubs’ social platforms.
Emanuela Manor, Italian Regional Manager at eToro comments: “eToro believes that sponsorships are a powerful tool for connecting with the communities at the very heart of a sport. With more people than ever engaging with the capital markets this year, financial education has never been so important. We will be working with the clubs to make the financial markets more accessible, bringing fans closer to the action and educating them on investing.”
eToro has been active in the Europe soccer market as they have previously signed deals with several top leagues. Most recently, the firm has signed a lucrative sponsorship deal with Arsenal Football Club.
