Sony acquires Beyond Sports to enter the metaverse

Sony is reconstructing its sports business organization following a recently completed acquisition, and welcomed Beyond Sports into Sony Corporation’s sports business.


Beyond Sports will drive its business alongside Hawk-Eye and Pulselive as part of Sony’s sports business. The addition of Beyond Sports to the group is a key pillar in providing Sony’s clients with the very best end-to-end services in the sports data and tech space.


Hiroshi Kawano, Corporate Executive, Executive Vice President of Sony Corporation stated: “We are confident that the acquisition of Beyond Sports will further strengthen our sports business to realize new sports entertainment bridging live and virtual worlds. By maximizing Beyond Sports’ technology and expertise, we aim to create new sports entertainment experiences that unlock the power and emotion of sports.”


Rufus Hack, CEO of Hawk-Eye & Pulselive stated: “We are delighted to welcome Beyond Sports as we further strengthen Sony’s sports business. We feel that marrying the unique capabilities of Beyond Sports alongside the incredible businesses of Hawk-Eye and Pulselive will truly enhance our ambition to be a strategic partner to the world’s biggest sports leagues.


Beyond Sports has an incredible reputation in the sports industry for delivering world class data and using that data to create new and immersive sports content experiences. We are excited to continue to build out the breadth and distinctiveness of our capabilities and feel the data tracking expertise of Hawk-Eye paired with the data visualization expertise of Beyond Sport will be a winning combination for our clients.”


Sander Schouten, Beyond Sports’ CEO & Co-Founder echoed Hack’s statement: “We couldn’t be happier to be joining Sony’s sports businesses. Hawk-Eye and Pulselive offer an incredible suite of products and services to their clients globally, across different sports and end user touch points, and we’re excited to add ourselves to these conversations.


Our vision at Beyond Sports has always been to challenge the status quo when it comes to sports data, data visualization and sports content consumption, and we will keep on doing so for the benefit of everyone involved. We believe that we can accelerate that process alongside the existing businesses, to fully utilize the combined potential and cater to the needs of the new generation of sports fans.”

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