Sony is reconstructing its sports business organization following a recently completed acquisition, and welcomed Beyond Sports into Sony Corporation’s sports business. Beyond Sports will drive its business alongside Hawk-Eye and Pulselive as part of Sony’s sports business. The addition of Beyond Sports to the group is a key pillar in providing Sony’s clients with […]
Sony Pictures Networks India acquires exclusive media rights for 2022 Asian Games
Sony Pictures Networks India, (SPN), has acquired the exclusive media rights for the 2022 Asian Games from November 2021 to September 2023. This association will give SPN exclusive rights to broadcast the 19th edition of the Asian Games on its sports channels across India and the subcontinent including Pakistan, Sri Lanka, Bangladesh, Nepal, Afghanistan, […]
Sony Pictures to broadcast Ultimate KhoKho
Sony Pictures Networks India (SPNI) has signed an exclusive multi-year TV & Digital broadcast deal with India’s first professional KhoKho league -Ultimate KhoKho and strengthened their commitment towards bringing fast-paced “edge of the seat action” to their audience in the Indian subcontinent. Scheduled to kick-start in 2021 with a goal to captivate audiences and sports […]