BT Sport, the UK and Ireland sports broadcaster, has partnered with Insight TV, the millennial-focused broadcaster, content creator and format seller, to co-produce Ultimate Goal, a six-part reality competition format. Premiering on BT Sport in the UK and on Insight TV worldwide in late 2020, and currently in pre-production by Zig Zag Productions (The Next […]
Italian National Team signs Danone as official partner until 2022
Danone SpA has signed an agreement to become an Official Partner of the Italian National Team for the three-year period between 2020 and 2022. The agreement comes after years of collaboration between Danone and the FIGC in the Danone Nations Cup (www.u12femminile.it), an international tournament for Under-12s which is reserved solely for the women’s team […]
Hampshire Cricket & The Ageas Bowl signs partnership with Seat Unique
Hampshire Cricket and the Ageas Bowl have signed a new partnership with premium online marketplace, Seat Unique. The partnership will see the club work closely with Seat Unique, with all future online hospitality package purchases to be made through their trusted online platform. Seat Unique will also feature on the front of this year’s new […]
AFC Bournemouth appoints SecuTix as ticketing technology partner
AFC Bournemouth have signed a cloud-based ticketing solution SecuTix that will see the introduction of a new ticketing system for the start of the 2020-21 football season. The appointment is part of the Club’s ongoing commitment to be the most inclusive club in the football league. In terms of their ticketing, this translates into making […]
PGA Tour signs DraftKings as its first official betting operator
The PGA TOUR and DraftKings have signed an expansion of their multi-year content and marketing relationship that now designates DraftKings as the first “Official Betting Operator of the PGA TOUR.” In July 2019, DraftKings became the TOUR’s first “Official Daily Fantasy Game of the PGA TOUR” as part of a multi-year, exclusive arrangement. Norb Gambuzza, […]
BLAST partners with NEOM to help shape eSports vision
BLAST, a leading esports entertainment company, has partnered with NEOM to propel the growth of esports in Saudi Arabia, signifying NEOM’s commitment to building a dynamic and innovative esports community and ambition to become the esports regional hub. NEOM Sport Managing Director, Jan Paterson, said: “NEOM aims to become a global hub for sport that […]
Extreme E strikes broadcast and streaming partnership with Discovery
Electric off-road motor racing series Extreme E and Discovery have agreed an expansive broadcast and streaming partnership. The three-year agreement will see Extreme E screened in over 50 European markets on Eurosport, Discovery’s leading multi-sport brand, and in North America via MotorTrend, the network for automotive superfans and the only subscription streaming service dedicated entirely […]
Gulf partners with McLaren to cover Formula 1 and luxury supercars
McLaren and Gulf Oil International Ltd have signed a multi-year strategic partnership which will see Gulf partner with world-famous race team McLaren Racing and luxury supercar company McLaren Automotive. The partnership reunites two renowned brands that have a long-standing and successful history together and symbolises a united ambition to use both brands’ innovation and class-leading […]
FC Barcelona renews Canon Medical partnership until 2025
FC Barcelona and Canon Medical have renewed their partnership agreement, through which the Japanese medical device company will continue to be one of the club’s Global Partners for the next five seasons, through to 30 June 2025. As part of the agreement, Canon Medical has also renewed its collaboration with Barça Innovation Hub (BIHUB), the […]
AC Milan to fly with Emirates until 2023
AC Milan is delighted to announce the renewal of its sponsorship agreement with world-class airline Emirates until the end of the 2022/23 season. The Emirates logo will remain on the front of shirts for the senior men’s team, youth teams and for the Rossoneri Academy, which has been the case for the previous 10 years. […]