British & Irish Lions has announced Vodafone as the lead partner for the 2021 Tour of South Africa. As Lead Partner, Vodafone’s logo will be displayed on the front of the Lions’ shirt, making Vodafone an integral part of the ‘Sea of Red’ that will sweep every ground and city it travels to. The sponsorship […]
MLB unveils Oculus VR Live Baseball Streams from MLB.tv
Major League Baseball (MLB) has unveiled a new streaming service app for baseball fans through the Oculus Quest-supported virtual reality (VR) platform. As part of the partnership, Oculus owners will be able to use their device to tune in and watch games as they unfold on MLB.tv. MLB.tv, a subscription service, will allow Oculus users […]
ICC unveils Men’s Cricket World Cup Super League
The International Cricket Council has officially launched the inaugural ICC Men’s Cricket World Cup Super League. Getting underway on 30th July 2020 in Southampton, the Super League will begin with a series between world champions England and Ireland. Introduced to bring context to One Day International (ODI) cricket, the Super League will determine qualification for the ICC Men’s Cricket World […]
Inter Milan ventures into podcast world with the launch of Inter Podcast
Inter have entered the world of podcasts with the launch of Inter Podcast, an integrated, multi-platform communication initiative which sees the Nerazzurri become the first club in Italy to set up their own podcast. Running on Spreaker, the leading platform in Italy for the creation, distribution and monetisation of podcasts, Inter Podcast will initially feature […]
NBA signs Michelob as official beer partner
National Basketball Association (NBA) has signed a multiyear partnership that makes Michelob ULTRA the official beer partner of the NBA. The brand is tipping off the partnership by bringing fans closer to the game during the NBA Restart in Orlando with “Michelob ULTRA Courtside,” a digital experience that allows fans to appear virtually inside the […]
TikTok signs global multi-year licensing deal with Believe
TikTok and Believe have signed a new global multi-year licensing deal. The deal also covers the company’s DIY digital distribution service TuneCore. The new partnership will provide in-depth analysis of market trends and will allow Believe’s artists and labels to benefit from more marketing coverage and optimise revenue opportunities. “We’re excited to be partnering with […]
Flipkart acquires Walmart India and launches Flipkart Wholesale
Indian e-commerce player Flipkart Group has acquired 100 percent stake in Walmart India, which operates the Best Price cash-and-carry business, and launched a new digital marketplace, Flipkart Wholesale. The move will allow Flipkart to leverage the strong wholesale capabilities of the company and enable growth for kiranas and MSMEs. It will also strengthen the grocery […]
ASEAN, FIFA & football stars unveil campaign to promote healthy lifestyle amidst COVID-19
ASEAN, FIFA and football stars have unveiled a joint awareness campaign to promote healthy and active lifestyles during COVID-19. The Association of Southeast Asian Nations (ASEAN) and the Fédération Internationale de Football Association (FIFA) have launched #BeActive videos featuring regional football stars as part of a joint campaign encouraging ASEAN citizens to lead healthy and […]
Amazon’s Twitch unveils sports channel; partners with Real Madrid & Arsenal
Amazon’s online streaming platform, Twitch has now expanded to traditional sports as well with the launch of a new sports channel ‘TwitchSports’. As per its about section, “TwitchSports is dedicated to helping you find & follow the best sports streams on Twitch. Use the Featured Streams extension to see what’s Live and what’s coming up […]
LaLiga India head Jose Antonio Cachaza on in-stadia advertising in Covid-19 era, league’s crackdown on piracy & importance of diversity
Spain’s top league LaLiga was the second major league to restart in the Covid-19 era and saw its international viewership grow by more than 48% on its first matchday of the league’s restart. LaLiga recently joined hands with Mediapro to enhance programming experience on Facebook Watch for the fans in the Indian Sub-Continent. The Playknox […]