Amazon’s Twitch unveils sports channel; partners with Real Madrid & Arsenal

Amazon’s online streaming platform, Twitch has now expanded to traditional sports as well with the launch of a new sports channel ‘TwitchSports’.

As per its about section, “TwitchSports is dedicated to helping you find & follow the best sports streams on Twitch. Use the Featured Streams extension to see what’s Live and what’s coming up in the world of sports and wrestling across Twitch.”

Twitch has further partnered with LaLiga side Real Madrid and Premier League side Arsenal. After signing content deals including advertising revenue share components, the clubs will produce exclusive and interactive content to be streamed on Twitch.

Twitch in an official statement wrote: “We are collaborating with four of the world’s biggest and most innovative football clubs. Real Madrid and Arsenal have recently started broadcasting on their newly-established Twitch channels, and they will soon be followed by Juventus and Paris Saint-Germain”

These four top-European clubs will be producing exclusive content to be streamed on Twitch. This is in addition to the sports leagues that are already on Twitch, including the NBA, NHL, NWSL, RFL, and UFC.


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