Olay India, a beauty brand is encouraging young women to #GlowUpNoMatterWhat. The campaign launched to celebrate International Women’s Day, showcases the story of a young working woman Meena who is applauded by the Head Warden of a working woman’s hostel for being a disciplined, punctual, fit, health-conscious and a good girl with glowing skin. Adding […]
MotoGP names Oakley as partner for eSport Championship
MotoGO has named Oakley as a new partner to the MotoGP eSport Championship for 2020. Now in its fourth season, the record-breaking series is going from strength to strength and is proud to welcome on board such a key partner of MotoGP as the countdown to the start of the online qualification phase of the […]
MLS partners Facebook for video recaps on Facebook Watch
Major League Soccer has partnered with Facebook to create robust recaps of all matches during the 2020 season for Facebook Watch. In addition, MLS will host a weekly Watch Party on Facebook, enabling fans around the world to connect while viewing game recaps and videos together in real-time, and create official Facebook Groups for select […]
MLB signs Google Cloud as official cloud data and analytics partner
Google and Major League Baseball (MLB) have agreed a multi-year collaboration to upgrade MLB’s business processes and support next-level experiences that inspire fans around the world. Google Cloud will become MLB’s Official Cloud and Cloud Data and Analytics partner, with MLB’s business operations, including Statcast—the automated tool for analyzing player movements and abilities—now running on […]
Amazon strikes a deal with YES Network for streaming Yankees matches
The YES Network and Amazon Prime have agreed a deal to air 21 New York Yankees games live on Amazon Prime Video. Amazon Prime subscribers in the New York, Connecticut, Northeast Pennsylvania, and North and central New Jersey areas will have access to all of the 21 games, according to a press release from YES […]
Messi, Pogba & Martens team up for Lay’s United
Lay’s unveiled its 2020 football campaign as part of its ongoing partnership with the UEFA Champions League, which runs until 2021. The 60 second spot sees six-time Ballon d’Or winner Lionel Messi, world champion Paul Pogba and UEFA Women’s Player of the Year 2017 Lieke Martens get extraordinarily distracted by the mouth-watering sound of a […]
WTA partners Lilly Pulitzer for youth empowerment initiative
Lilly Pulitzer, the Palm Beach-inspired fashion brand has partnered with the WTA (Women’s Tennis Association), for a youth empowerment initiative, aimed to inspire confidence and optimism in future generations as part of Lilly’s new “Be the Sunshine” campaign. Lilly Pulitzer will also serve as the WTA’s exclusive fashion uniform provider throughout the 2020 season. Beginning […]
Elon Musk & Twitter employees back Jack Dorsey amidst CEO battle
Tesla founder Elon Musk joined Twitter employees in supporting the hashtag #WeBackJack trending on Twitter. The trend comes after reports of activist investor Elliott Management who had taken a $1-billion stake in Twitter, was seeking to replace four directors, as well as Dorsey. Twitter has come under intense criticism in recent years over the platform’s […]
UCI partners Discovery to promote UCI Track Cycling World League
Union Cycliste Internationale (UCI) and Discovery have unveiled a new UCI Track Cycling World League which is set to debut in the 2021-2022 season. Under the agreement, signed at the 2020 UCI Track Cycling World Championships presented by Tissot in Berlin, Germany, the management, TV production and distribution of the new UCI series will be […]
ATP World Tour renews partnership with FedEx
ATP World Tour and FedEx Express have agreed a sponsorship renewal. While continuing to benefit from global promotional rights, together with an on-site presence at tournaments throughout the season, FedEx also becomes the new title sponsor of the ATP Rankings. Wouter Roels, SVP Marketing International, FedEx Express said: Since we started our journey as Official […]