Nike has introduced Nike Flight, a game-changing football, addresses issues of inconsistent aerodynamics through a revolutionary ball design. Incorporating Nike’s new AerowSculpt technology, the ball delivers a measurable benefit of 30 percent truer flight than its Nike predecessor. The Nike Flight ball concludes an eight-year investigation into improving consistency of football flight by the Nike […]
Aston Villa names Cazoo as principal partner
Aston Villa has announced a new multi-year partnership with Cazoo, the UK’s leading online car retailer and fastest-growing digital business, to become the Club’s principal partner. The Cazoo branding will feature on the playing kits and training wear of all Club sides from the men’s first team down to the youngest academy age groups, including […]
NWSL ropes in Google as a sponsor
The National Women’s Soccer League announced the addition of Google to the league’s growing list of national corporate sponsors. Google joins the NWSL’s group of sponsors at a time when the league is becoming the first team sport in the U.S. to return to competition following the COVID-related suspension of play in March of 2020. […]
Juventus unveils new website and mobile app to revamp digital strategy
Global powerhouse and reigning Serie A champions, Juventus, unveiled a new digital ecosystem – including the new official website and the new mobile app – which positions the club at the forefront of digital innovation, designed and built by the Turin-based global leader in fan-first experiences, Deltatre. The launch marks a revamp of Juventus’ digital […]
Electronic Arts and LaLiga announce 10-year partnership renewal
Electronic Arts and LaLiga announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS FIFA players for the next 10 years. Under the partnership renewal, EA SPORTS will remain the exclusive Official Video Games Partner of LaLiga while the two organizations will expand their efforts to create world-leading football entertainment. This […]
Man City and Intel Sports extend partnership
Manchester City and Intel Sports have announced a multi-year extension to their partnership. In 2019, Manchester City installed Intel True View technology in the Etihad Stadium, with dozens of 5K Ultra HD cameras offering fans a way of watching the game they had never experienced before. Over the course of the partnership so far, Intel […]
Canva doubles valuation to $6 billion due to strong user growth
Amidst the lockdown, Australian online design platform Canva has hit US$6 billion evaluation after completing a US$60 million funding raise. The valuation has doubled from US$3.2 billion, with the company attributing the lift to its growing prominence as a workplace collaboration platform and strong user growth during the COVID-19 pandemic. More than 30 million people […]
Liverpool FC partners Quorn for food sustainability
Liverpool FC announced a global partnership with Quorn as part of the club’s aim to foster greater food sustainability. The multi-year partnership will see Quorn become the club’s Official Sustainable Protein Partner, helping LFC to contribute to greater food sustainability as part of its ‘Reds Go Green’ initiative. Famous for working with Greggs on its […]
Rugby Australia join forces with STH to create Wallabies Travel
Rugby Australia has appointed Sports Travel & Hospitality Group (STH) as its exclusive travel provider, which sees the creation of new brand, Wallabies Travel. The six-year agreement, which will include Rugby World Cup 2023 and the Lions Tour in 2025, will give Australian rugby fans access to once-in-a-lifetime experiences and travel packages, and aims to […]
Dentsu and the Global Esports Federation sign a strategic partnership
Dentsu has entered a strategic partnership with the Global Esports Federation to promote the global development of the growing esports business. The GEF was launched in December 2019, in Singapore, to establish the voice and authority for the worldwide esports movement. The federation brings together diverse leaders from esports, as well as more traditional sporting […]