Brazilian club Ceará has partnered with EstadiumBet, an online betting platform until December 2021. As part of the partnership, it will stamp its brand on the master space of game, training, travel uniforms, as well as inserts on the backdrop of collective interviews and field signs. President Robinson de Castro said: “Even in a time […]
ONE Championship partners Microsoft to transform digital fan experience
ONE Championship and Microsoft have signed a strategic partnership to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences and enhance collaboration for employees. Microsoft is now ONE’s preferred cloud and data services provider, powering its digital transformation and accelerating innovation across all touchpoints. Microsoft and ONE, through this […]
Sky Sports becomes first broadcaster to sign UN climate change commitment
Sky Sports has become the first sports broadcaster to sign up to the UNFCCC Sports for Climate Action Framework. This commitment brings together the global sports community to combat climate change by mapping a clear trajectory and setting standards for verifying emission reporting in line with the Paris Agreement. Sports teams, organisations and governing bodies […]
Real Madrid and Legends announce a distribution agreement for multi-channel licensed products
Real Madrid and Legends have launched a comprehensive multi-channel retail programme. The agreement will include a new official online store, the reopening of three official stores in Madrid and a new flagship store at the Santiago Bernabéu stadium. The club’s collaboration with Legends, a premium experience company in merchandising, sales, collaboration, planning, technology and hospitality, […]
DreamHack and Pantamera renew partnership for 2020
DreamHack, the premier gaming lifestyle festival, and Pantamera, one of Sweden’s leading recycling companies, have signed a one-year agreement for 2020. As part of the renewed partnership, the two organizations will collaborate with Samuel “SampeV2” Stronegger and Yacine Laghmari to create a new talk show format, which will be produced in the state-of-the-art DreamHack Studio […]
OGC Nice signs Belstaff as outfitting partner
French professional football club OGC Nice has signed British heritage brand Belstaff as an official partner. The clothing brand, founded in 1924, is synonymous with enduring style and function and will provide apparel to les Aiglons – the team’s nickname, meaning ‘the young eagles’ – when they are not on the field.” “Our objective of […]
Formula 1 and Spotify launch new podcast series
As Formula 1 returns to racing this week, F1 and Spotify have announced an all new podcast series partnership, bringing fans the latest news, updates, and exclusive interviews from Formula 1’s biggest names. Inspired by Formula 1’s popular YouTube series, Paddock Pass podcast is hosted by Will Buxton, F1’s premier digital presenter. In the exclusive […]
BT Sport award Sky Media their advertising sales contract
BT and Sky have agreed a new multi-year partnership whereby Sky Media, the advertising sales arm of Sky, will now sell advertisements and sponsorship across all BT Sport channels in the UK. Following a competitive tender process, BT Sport have awarded their advertising sales contract to Sky Media, who will replace Channel 4. The agreement […]
McLaren Racing continues data analytics collaboration with Deloitte
McLaren Racing have signed a continuation of its collaboration with Deloitte on and off the race track in a multi-year agreement, starting from the resumption of the 2020 Formula 1 season. Deloitte will be working with McLaren to enhance the performance of the team and its race cars. The firm will be working closely with […]
RLWC2021 & IRL signs historic broadcast partnership
Rugby League World Cup 2021 (RLWC2021) have announced a historic collaboration with International Rugby League (IRL), which will see both organisations working together on the broadcast production of matches at the tournament, in addition to the sale of broadcast rights across the world. In a first for the Rugby League World Cup, the unique partnership […]