The Croatian Football Association (HNS) has agreed a 10-year broadcast rights and production deal with the UK-based company Endorphin Magine Ltd, a newly-created entity with links to Swedish OTT solutions company Magine Pro.
The HNS said: “Beginning with the 2022-23 competition season, Endorphin will take over the production and distribution of all matches in HNS’s portfolio – which includes men’s and women’s domestic club competitions (league and cup), all available futsal national team, youth national team and women’s national team matches, and non-centralised friendlies of the men’s senior national team.”
As per Croatian report, the agreement is worth an average of €10.3m ($12.1m) per year.
The federation said: “The board at Endorphin have extensive knowledge and expertise in broadcast, and particularly sports broadcasting. President Gunnar Winbergh himself has been a board member of Magine Pro (one of the leading suppliers of OTT) since the beginning and has been involved in projects working with the likes of beIN [Sports], and most major sports rights available in Germany and Sweden through Magine’s work with the major broadcasters within these regions.
“In addition to its sporting interests, Magine Pro also works with major clients in the entertainment industry such as Flixole, PassionFlix, Sappa, and more.”
The HNS tendered rights from 2022-23 onwards on April 20 with a bid submission deadline of May 11. It informed top-tier clubs of the proposals and then went into direct negotiations.