Lululemon has announced its plans to acquire home exercise startup Mirror for $500 million and will close the sale by the end of the second fiscal quarter of this year. The COVID-19 pandemic has severely limited workout options for many across the world, and the continued closure of gyms has prolonged the problem. Even when […]
IOC partners Intel to provide learning & development services to athletes globally
IOC partners Intel to provide support services to athletes globally
PSG signs 10-year licensing, e-commerce deal with Fanatics
Paris Saint-Germain and Fanatics, the global leader in licensed sports merchandising have announced a ten-year e-commerce, manufacturing and licensing deal in one of the most comprehensive and ambitious sports merchandising partnerships ever created. The deal is a massive expansion and extension from the previous e-commerce only arrangement between the two groups, which will now see […]
Nike’s revenue declines by 38%; can quit BCCI sponsorship
Nike, one of the biggest athletic brand in the world has reported a surprise loss and disappointing sales in the fiscal fourth quarter, a sign that shuttered retail stores across the U.S. and much of the world took an even bigger toll than expected. Revenue declined 38 percent to $6.31 billion in the period, well […]
West Ham United extends association with Umbro
West Ham United has agreed a new long-term extension with Umbro which will see the global sportswear company remain as the Club’s Official Technical Partner. Umbro will continue to produce all official West Ham playing kits, for both the men’s and women’s first teams and all Academy age-groups, as well as training products and leisurewear […]
Nike unveils ‘Flight Ball’ with AerowSculpt technology
Nike has introduced Nike Flight, a game-changing football, addresses issues of inconsistent aerodynamics through a revolutionary ball design. Incorporating Nike’s new AerowSculpt technology, the ball delivers a measurable benefit of 30 percent truer flight than its Nike predecessor. The Nike Flight ball concludes an eight-year investigation into improving consistency of football flight by the Nike […]
Aston Villa names Cazoo as principal partner
Aston Villa has announced a new multi-year partnership with Cazoo, the UK’s leading online car retailer and fastest-growing digital business, to become the Club’s principal partner. The Cazoo branding will feature on the playing kits and training wear of all Club sides from the men’s first team down to the youngest academy age groups, including […]
NWSL ropes in Google as a sponsor
The National Women’s Soccer League announced the addition of Google to the league’s growing list of national corporate sponsors. Google joins the NWSL’s group of sponsors at a time when the league is becoming the first team sport in the U.S. to return to competition following the COVID-related suspension of play in March of 2020. […]
Juventus unveils new website and mobile app to revamp digital strategy
Global powerhouse and reigning Serie A champions, Juventus, unveiled a new digital ecosystem – including the new official website and the new mobile app – which positions the club at the forefront of digital innovation, designed and built by the Turin-based global leader in fan-first experiences, Deltatre. The launch marks a revamp of Juventus’ digital […]
Electronic Arts and LaLiga announce 10-year partnership renewal
Electronic Arts and LaLiga announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS FIFA players for the next 10 years. Under the partnership renewal, EA SPORTS will remain the exclusive Official Video Games Partner of LaLiga while the two organizations will expand their efforts to create world-leading football entertainment. This […]