French professional football club OGC Nice has signed British heritage brand Belstaff as an official partner.
The clothing brand, founded in 1924, is synonymous with enduring style and function and will provide apparel to les Aiglons – the team’s nickname, meaning ‘the young eagles’ – when they are not on the field.”
“Our objective of building a team to compete, in the medium term, with rivals at the European Cup qualifications is a challenge at all times,” says Jean-Pierre Rivère, President of OGC Nice. “To have a prestigious partner like Belstaff at our side, with our shared drive, ambition to succeed, and passion for adventure, we know we can achieve great things together. Our partnership is a natural fit for the team and we are looking forward to this new journey.”
Belstaff CEO Helen Wright adds, “For almost a hundred years Belstaff has outfitted those with an adventurous spirit, those who meet life’s challenges head on, those who willingly push the limits. Our heritage, tenacity and driving ambition are among our great strengths and we see these through OGC Nice, an historic club with exciting ambitions for the future. We are proud to support Patrick Vieira and OGC Nice as they challenge for the top in the seasons to come.”
The brand is preparing a timeless and durable OGC Nice collection that will be worn by the players and staff of Les Aiglons during all official events. The co-branded collection will be presented in the autumn.
The Belstaff brand will be displayed on the sleeve of the Aiglons match outfits and branding will be visible at the Allianz Riviera, as well as at the Training Centre and Academy.