Esports entertainment company BLAST has agreed a partnership extension with global logistics company A.P. Moller – Maersk for a second year.
The deal ensures the Maersk brand will continue to feature across BLAST Premier physical and digital platforms for the 2023 season, which reaches over 150 territories around the world.
In 2022, BLAST became the global logistics company’s first ever long-term partner in esports and gaming. The partnership has become well-known for its MVP (Most Valuable Player) activation, which rewards the best player from each event with a special Maersk MVP trophy.
From digitalising physical infrastructure on a massive scale to developing a seamless digital customer experience, A.P. Moller – Maersk is connecting and simplifying global supply chains with cutting-edge technology. As Maersk continues to grow its in-house team of 5000+ technologists, the partnership with BLAST creates a connection with a digital native audience through the power and global appeal of esports and gaming.
Oliver Clarke, Commercial Director at BLAST, said: “We are very proud to extend our partnership with A.P. Moller – Maersk, after becoming their first ever global esports partner last year. It highlights the brilliant work we have achieved together over the last 12 months and our shared commitment to bringing esports closer to those who love it most through integrated digital campaigns and engaging content.”
Samuel Poulter, Head of Corporate Branding and Channel Development at A.P. Moller – Maersk added: “We look forward to our continued engagement with BLAST and the gaming community. The Maersk MVP segment has been incredibly well received, and we are excited to celebrate the fantastic talent in the community and share more stories that highlight what makes an MVP and also a great technologist at Maersk.”