The FA’s new four-year strategy, titled Inspiring Positive Change, pledges to create a sustainable future for women’s and girls’ football in England. The strategy outlines The FA’s EIGHT transformational objectives to be achieved by 2024: EARLY PARTICIPATION – Every primary school-aged girl to have equal access to football in school and in clubs DEVELOPMENT PARTICIPATION […]
Mastercard renews UEFA Champions League partnership
Mastercard has announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023. “Longevity is instrumental in building successful partnerships, and we are delighted to extend our relationship with […]
Noah Syken of IBM on leveraging AI & computing technology and Overwatch League & US Open partnerships
IBM has delivered digital experiences for some of the world’s most iconic event like Wimbledon, US Open, GRAMMYs among others. IBM recently partnered Overwatch League, global esports league with 20 city-based teams recently to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. The Playknox spoke with Noah Syken, Vice President, Sports and […]
MLB signs Hyperice as its official recovery technology partner
Hyperice announced a multi-year partnership with Major League Baseball (MLB), which will include a future investment by MLB in the recovery technology category leader. The partnership demonstrates the commitment MLB has made to optimize player performance, mobility and recovery through innovative technology solutions from Hyperice. As part of the partnership, Hyperice and MLB will work […]
Liverpool FC ropes in Expedia as official travel companion
Liverpool FC and Expedia have signed a multi-year agreement that will position the travel platform as a principal partner of the club, landing on the shirt sleeve of both men’s and women’s team kit. The Expedia sleeve patch will debut on the Reds’ strip during the Premier League clash with Everton at Goodison Park. As […]
The British & Irish Lions strike e-commerce partnership with Fanatics
The British & Irish Lions have signed a new e-commerce and manufacturing agreement with Fanatics, the global leader in licensed sports merchandising, that will see fans given access to the widest range of merchandise ever created for a Lions Tour. The new partnership sees a coming together of the world’s greatest touring side and one […]
ITTF signs Dishang Group as title sponsor of the world cups
The International Table Tennis Federation (ITTF) confirms that Dishang Group is the Title Sponsor of the upcoming 2020 ITTF Women’s and Men’s World Cups. One of China’s largest manufacturers and exporters of apparel, Dishang Group is headquartered in Weihai (Shandong province), the host city for both events, which will be staged on the following dates: […]
Amazon Pay and Uber join forces to allow users in India to pay for their rides
Amazon Pay and Uber have joined forces to allow users in India to pay for their rides on the ride-hailing platform using Amazon Pay. India is the first market where the two American companies have formed such an alliance. The partnership will see Amazon Pay being integrated as a payment option on the Uber app, […]
Leeds United agrees partnership with Electronic Arts
Leeds United teams up with creator of the EA SPORTS™ FIFA game series, Electronic Arts Inc. in a new partnership After sixteen years out of the top-flight, Leeds United return to the Premier League with a new official club partner in EA SPORTS. The exciting new partnership will see the club and EA SPORTS working […]
German Football Association partners Exasol for analytics projects
Exasol, the high performance analytics database, is proud to announce that it has become an official partner of the German Football Association, Deutscher Fußball-Bund. Exasol will not only support the national teams for men and women, but it is also committed to the men’s under 21 squad and the DFB Academy. The partnership also offers […]