Borussia Dortmund (BVB) has named Dortmunder Energie- und Wasserversorgung GmbH (DEW21) as its premium partner. All BVB fans and Dortmunders can look forward to joint activities that will bring the partnership to life. The sponsorship term is five years. Heike Heim, chairwoman of the DEW21 management board, explains: “With the premium partnership with BVB we […]
IPL adds credit card payment platform CRED to its roster of sponsors
IPL has now added CRED, a Bangalore based credit card bill payment platform as its latest partner after Dream11 and Unacademy. CRED will jointly sponsor the 13th edition of the Indian Premier League 2020. The 13th IPL is scheduled to be held in UAE from September 19 to November 10. As per an official statement, […]
The FA unveils new Emirates FA Cup brand
The Football Association [The FA] has unveiled a new look for the Emirates FA Cup, the world’s oldest domestic cup competition. The new Emirates FA Cup brand is designed to celebrate the competition’s rich heritage and tradition with a fresh and premium look to be implemented across digital, print, physical and broadcast. The rebrand, which […]
Paralympics GB partners Papa John’s ahead of Tokyo 2020
Papa John’s has announced that it will become a partner of ParalympicsGB, as the team prepares for the rescheduled Paralympic games next summer in Tokyo. With the partnership lasting until the end of 2021, the brand will lend its support by fundraising and joining three incredible athlete ambassadors, David Weir, Alfie Hewett and Alice Tai […]
Fanatics partners Rebel to expand licensed sports merchandise in Australia
Fanatics, the global leader in licensed sports merchandise has teamed up with Rebel, Australia’s leading retailer of sporting equipment, apparel and footwear and signed an innovative new deal that will provide sports fans across Australia with access to the most comprehensive range of licensed sports merchandise available anywhere in the country. Australian sport fans are […]
Uber Eats joins forces with PayPay in Japan
Uber Eats has joined forces with PayPay Mini App in Japan. As part of the partnership, Uber Eats has been added to the lineup of PayPay mini apps. This allows users to complete orders to payment within the PayPay app. The PayPay mini app allows customers to use the functions provided by other apps, such […]
LOSC and Winamax extend partnership for two more seasons
LOSC and Winamax have strengthened their partnership for two additional seasons. Always present on the shorts, whether at home or away, Winamax will also be displayed at the Pierre Mauroy Stadium as well as at the Domaine de Luchin through LED visibility, signage and enhanced interview signage. Beyond this visibility, the sports betting site will […]
Shuttlerock and TikTok join forces in a creative partnership
Shuttlerock has been recognized as an official TikTok Creative Partner, among the first in a new partnership program developed by the short-form video platform. The new partnership will enable brands of all sizes to produce high-quality video ads that appeal to TikTok’s unique and highly engaged audience. Shuttlerock not only transforms existing assets – such […]
John Legend joins Headspace as chief music officer
Headspace, a global leader in meditation and mindfulness has appointed award-winning singer and songwriter John Legend as its first-ever Chief Music Officer (CMO). Legend will work closely with Headspace Studios, Headspace’s new multi-platform studio creating and distributing mindful living content, to harness the power of music to enhance members’ mindfulness journeys. The collaboration kicks-off today […]
Borussia Dortmund’s APAC Managing Director on the club’s virtual tour, digitalisation & ‘Kick it Out’ partnership
Bundesliga giants Borussia Dortmund’s plans to tour China and other countries in South East Asia with the senior team before the start of the 2020-21 and to send a legends team to India have all been put on hold due to COVID-19. However, the club has come up with a virtual pre-season tour of Asia […]