Sipsmith has been chosen to Become First Official Gin Partner of The Championships
Credited with pioneering the craft gin boom, Sipsmith was founded on an uncompromising pursuit of quality and craftmanship.
Fairfax Hall, Sipsmith Co-Founder, says of the partnership: “It is a genuine honour to become one of Wimbledon’s exclusive partners. We have a shared commitment to quality, integrity, and legacy creation, with people at the heart of all that we do. These values have undoubtedly led Wimbledon to become a pinnacle in international sport, and Sipsmith to have become a global benchmark for great quality gin. We could not be more delighted to be a part of the iconic Wimbledon experience, for many years to come”.
Mick Desmond, Commercial & Media Director at The All England Lawn Tennis Club, commented: “We are delighted to welcome Sipsmith to the family of Official Partners of The Championships. Both Wimbledon and Sipsmith are heritage brands with a commitment to excellence and the ambition to share our stories globally. Gin and tonic is synonymous with the UK summer and we’re looking forward to seeing the exciting plans Sipsmith have in store to celebrate our partnership and delight our guests at The Championships for summer 2021.”
The joining of these two greats, both with a globally recognised heritage, presents a partnership of British excellence. Other than Gin & Tonic, there could not be a more perfect pairing, with both renowned for the extraordinary lengths they go to in pursuit of unrivalled quality.
Today’s announcement sees Sipsmith join the prestigious group of official suppliers to The Championships. The group includes Pimm’s, which will continue its longstanding partnership with the event.
