Cofidis and La Vuelta renew partnership until 2024

Cofidis and La Vuelta have renewed their agreement for another two years.   The finance company and the Spanish tour will, therefore, continue to walk hand-in-hand until 2024, thus extending one of the race’s longest and most historical sponsorships. The drive and development inherently present in sports also form part of both companies’ DNAs, which […]

Volleyball World partners Mizuno to expand globally

Volleyball World has penned a multi-year partnership extension with leading Japanese sporting goods brand Mizuno after a highly successful 2022.   The partnership will aim to grow the global reach of both brands while further connecting and engaging fans worldwide.   Mizuno has been a key part of Volleyball World’s growing portfolio of global partners […]

Puma to exclusively sell F1 and team merchandise

Formula 1 and PUMA have announced a multi-year partnership that will see the sport and lifestyle brand produce F1 licensed apparel, footwear and accessories and will exclusively sell F1 and team merchandise at a number of Grand Prix races.   Since the mid-1980s, PUMA has pioneered motorsport clothing, developing fireproof overalls, race shoes and other […]

Ravneet Gill of Big Bang Media on reviving the Hockey India League and future of esports education in India

Big Bang Media Ventures Pvt Ltd (BBMVPL) is one of the country’s leading content, education, esports and talent management conglomerates with market leading brands viz Collective Artists Network, Phantom, Mythoverse, AISTS India, NASEF India under it’s umbrella. BBMVPL also recently conducted the Asia Open esports championship in partnership with the International E Sports Federation (IESF) […]

US Soccer Federation extends AT&T partnership

The U.S. Soccer Federation has announced a multi-year extension with AT&T that will continue to innovate how fans connect to soccer in the United States as the U.S. Women’s and Men’s National Teams participate in some of the game’s biggest global events over the next few years.   “We’re thrilled to extend our relationship with […]

WSC Group and Infront partner for digital activations

WSC Group, the owner of the TCR rights and technical regulations, and Infront have entered a partnership focused on the digital activation and distribution of content around TCR competition. The project will see Infront Lab manage digital content strategy and distribution through Content X, its cutting-edge sports content automation solution, enabling distribution of automatically generated […]

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