The U.S. Soccer Federation has announced a multi-year extension with AT&T that will continue to innovate how fans connect to soccer in the United States as the U.S. Women’s and Men’s National Teams participate in some of the game’s biggest global events over the next few years.
“We’re thrilled to extend our relationship with AT&T,” said U.S. Soccer Vice President of Partnership Marketing Kelly Higgins. “As we continue progressing through some of the biggest moments in soccer, beginning with the Women’s World Cup this summer and through the 2026 Men’s World Cup in the United States, AT&T will be key in helping us connect fans of all backgrounds to soccer and ultimately change the way fans experience the transcendent power of this game on and off the pitch.”
“When it comes to fandom, soccer fans are raising the bar. They are among the most passionate and engaged fanbases in all of sports and we take inspiration from them in everything we do,” said Mark Wright, VP of media and sponsorships, AT&T. “Together with our incredible collaborators at the U.S. Soccer Federation, we will continue to create more immersive moments and deeper access through AT&T connectivity.”
The partnership marks a decade-long relationship between U.S. Soccer and AT&T that began in 2013, and will focus on a fan-centric approach to creating immersive experiences, telling authentic stories, and making an impact.
AT&T kicks this off with AT&T 5G Net Cam – a unique camera angle that utilizes AT&T 5G technology to give fans a first-of-its-kind replay view from inside the goal.
Additionally, as part of a shared commitment to elevate voices and champion diversity, equity, inclusion and belonging, AT&T will continue to support U.S. Soccer’s SheBelieves platform and the annual SheBelieves Summit presented by Deloitte, which aims to inspire the next generation through panels, breakouts, and networking opportunities. U.S. Soccer and AT&T will also celebrate Hispanic Heritage Month with a new initiative that will aim to recognize the intersection of arts and soccer culture.
AT&T will remain on the roster of strategic partners that will help carry U.S. Soccer through its participation in some of the biggest events in soccer, including: the 2023 Women’s World Cup in Australia and New Zealand; the 2024 Olympic Games in Paris in which both the USWNT and USMNT will participate; the inaugural 2024 W Gold Cup; and the 2026 World Cup which will be co-hosted in the United States.
