SailGP, the world’s most exciting racing on water, and Oracle will build on their successful collaboration during SailGP’s first three seasons by expanding the league’s use of Oracle Cloud during Season 4 and extending the partnership through the end of 2026.
As part of the new agreement, SailGP is using Oracle Customer Experience (CX) technology to power its new fan engagement platform The Dock: An industry-leading, web3-integrated, free fan loyalty program powered by Oracle Fusion Applications and built on NEAR protocol – the league’s blockchain partner. The Dock will revolutionize the way fans follow SailGP.
Through the extended partnership, Oracle will also become the Title Partner of the inaugural Los Angeles Sail Grand Prix at the Port of Los Angeles on July 22 and 23, an exciting addition to SailGP’s 12-event global calendar for Season 4, which kicks off in Chicago on June 16.
The Dock will become the go-to place for SailGP fans and is designed to reward and engage sports enthusiasts worldwide. Designed as a loyalty platform, SailGP fans will be able to create a personalized account, access and engage with unique and exclusive SailGP content and in doing so, earn points that can be redeemed for exclusive rewards. These include VIP access to SailGP events, signed merchandise and once-in-a-lifetime experiences with team and athletes.
The more fans interact – through the videos, stories, behind-the-scenes content, quizzes, survey, polls and much more – the further they will progress in their own race to become a SailGP Champion. As they earn more points, they will be able to ‘level-up’ and advance through the gates and tiers with each new level unlocking exclusive benefits.
The loyalty program uses Oracle’s CrowdTwist platform and bridges the worlds of Web2 and Web3 through new partnership between Oracle and NEAR. The Season Pass will link an existing NEAR account, or enable users to create one, and additional rewards will be available including digital collectibles commemorating their progress that can then also be exchanged and traded for limited-edition collectables.
Rob Tarkoff, executive vice president and general manager, Oracle Customer Experience, said: “Data is at the heart of SailGP – from the mid-race decisions made on the water to the league’s continued innovation around fan engagement. “We’ve seen their success these past three seasons using Oracle Cloud to leverage that data – from OCI to analytics to NetSuite – and we’re excited to support their newest CX initiative, The Dock, as they redefine their approach to the fan experience.”
