Google Pixel has announced a new long-term partnership with The Football Association (The FA) as Official Mobile Phone and Earbuds Partner. The deal marks Pixel’s first step into football sponsorship in the UK, with the brand looking to work with both the senior men’s and women’s teams to help bring fans closer to the […]
UFC inks betting partnership with Betclic in France
UFC and Betclic, one of the European leaders in online gambling and sports betting, have announced a new and exclusive partnership making Betclic the ‘Official Betting Partner’ of UFC in France, Poland and Portugal. UFC is the first global organisation the expanding French company has ever partnered with, and the new agreement will mark […]
Barclays creates on-site fan engagement destinations for Wimbledon
Kicking off their new multi-year deal in 2023, Barclays has created three unforgettable on-site destinations for Wimbledon fans, with perks and exclusive experiences. Fans can test their tennis skills against Barclays Tennis Ambassador and World No.10, Frances Tiafoe, through the ‘Take on Tiafoe’ simulator experience. With the biggest donation ever made by an official partner […]
LaLiga launches online shop with Fanatics
LaLiga launches its first ever official online shop with Fanatics, a digital sports platform and global leader in licensed sports merchandise, as part of a wide-ranging omnichannel retail and manufacturing partnership. The Official LaLigaStore will be launched globally this summer, ahead of the start of the new season. Fans will be able to find […]
International Boxing Association appoints Chris Roberts as CEO
The International Boxing Association (IBA) has announced the appointment of Chris Roberts OBE as the Interim Secretary General and CEO. Mr Roberts OBE has previously served as the Development Director and brings a wealth of experience and expertise to his new role. His demonstrated leadership, dedication, and strategic vision make him an excellent fit […]
Destination Sport extends partnership with QPR
Destination Sport Travel have extended to its partnership with QPR. The UK’s leading travel provider for professional sports clubs and governing bodies have been working with the club for the past three seasons. As part of the continued partnership, Destination Sport Travel’s team travel division will continue to service the requirements of QPR’s […]
SailGP extends Oracle partnership until 2026
SailGP, the world’s most exciting racing on water, and Oracle will build on their successful collaboration during SailGP’s first three seasons by expanding the league’s use of Oracle Cloud during Season 4 and extending the partnership through the end of 2026. As part of the new agreement, SailGP is using Oracle Customer Experience (CX) […]
McLaren Racing signs Halo as official partner
McLaren Racing have announced Halo, the fastest growing IT Service Management (ITSM) and Professional Services Automation (PSA) software provider, as an Official Partner of the McLaren Formula 1 Team from 2023. The partnership will support the McLaren F1 Team in enhancing its productivity through Halo’s industry-leading IT service management platform, HaloITSM. Through the […]
DFL inks MoU with PSSI to strengthen role of football in Indonesia
The DFL Deutsche Fußball Liga has entered into a broader collaboration with the Persatuan Sepakbola Seluruh Indonesia (PSSI), the national governing body of football in Indonesia, after a Memorandum of Understanding (MoU) was signed this week. A high-level delegation from the PSSI, led by the organisation’s President Mr. Erick Thohir, was welcomed to the […]
Sixes Social Cricket secures investment from 4CAST Investment Group
Ahead of its US expansion, immersive cricket experience Sixes Social Cricket has secured investment from 4CAST Investment Group, to drive future growth and innovation for the social entertainment brand. With an array of international athletes behind 4CAST, including Ben Stokes, Stuart Broad, Jofra Archer, KL Rahul and Jason Roy, the new partnership accelerates the […]