Barclays creates on-site fan engagement destinations for Wimbledon

Kicking off their new multi-year deal in 2023, Barclays has created three unforgettable on-site destinations for Wimbledon fans, with perks and exclusive experiences.

Fans can test their tennis skills against Barclays Tennis Ambassador and World No.10, Frances Tiafoe, through the ‘Take on Tiafoe’ simulator experience. With the biggest donation ever made by an official partner to the Wimbledon Foundation, Barclays will support the expansion of youth leadership programme Set for Success from 15 to 150 schools in just four years.

Barclays unveils global TV advert starring Barclays Tennis Ambassador Frances Tiafoe’s remarkable rise to success made possible with support from his partners.


With just two weeks until Wimbledon officially opens its gates on Monday 3 July, Barclays unveiled plans for their debut year as the Official Banking Partner of The Championships, Wimbledon. From creating unmissable experiences for fans to supporting young people in the community, the bank kicks off their multi-year deal with a jam-packed first event.


Barclays has created three destinations to bring unforgettable moments to Wimbledon and the experience starts before getting into the Grounds.


Barclays Clubhouse in the Queue will sweeten up fans’ waiting experience with delightful moments, such as umpire greeters, dressing room pop ups and other fan surprises. Barclays customers will also be served free refreshing juices in the Deuce Bar, a collaboration with Unreasonable Impact company CLUBZERØ, whose award-winning reusable cups will be washed and re-distributed daily throughout the tournament1. Fans looking to test their tennis skills can also take on World No.10, Frances Tiafoe, in the simulator experience ‘Take on Tiafoe’, which gives fans the chance to return a serve from Frances’ actual winning games.

o Within the Grounds, the Barclays Fanzone will let fans get up close to greatness, with appearances and exclusive Q&As with tennis stars, as well as immersive photo opportunities.


o Barclays Clubhouse Parkside is the premier destination for fan experiences with prizes to be won – from tickets to merchandise and more. Here, all fans can also learn about the future of farming at 80 Acres Farms’ vertical strawberry installation, another Unreasonable Impact alumni, and recipient of investment from Barclays’ Sustainable Impact Capital1.


Barclays will have the perks rolling for their customers during the tournament, including free strawberries and cream throughout the Grounds, free refreshing juices in Barclays Clubhouse Deuce Bar, complimentary Wimbledon official programmes for the first 200 premier customers visiting a Barclays zone each day, and the chance to win prizes at Barclays Clubhouse Parkside2.


Frances Tiafoe was recently announced as Barclays’ tennis ambassador, alongside award-winning presenter, and broadcaster, Clare Balding. Clare is not only a champion and a fan of sport, she is a passionate campaigner for better coverage of women’s sport – values which are fully aligned with the global bank and their commitments.


Frances will also be the subject of a global TV advert, created by Barclays that will tell the 25-year-old’s extraordinary story and the many partners who have helped him along the way. The short film brings to life his journey from a young child and son of Sierra Leonean immigrants in Hyattsville, Maryland learning to play tennis at the JTCC in suburban Washington, D.C., to where he is today – a Grand Slam semi-finalist and Top 10 player.


Frances Tiafoe says, “Wimbledon is everything. Growing up when I was a kid hitting a ball against the wall and dreaming, I was always imagining playing at Wimbledon. I hope by doing what I love and (hopefully) continuing to have good results that I can inspire kids that look like me, that are growing up in challenging situations, to take up sports, to take up tennis.”

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