Akhil Reddy of Racing Promotions on Formula 3 in India, celebrity ownership and corporate investment

India boasts of hosting three different Formula One Grand Prix races in the past, a Formula E race and MotoGP last year as well. The motorsports landscape still has a long way to go in India. The Playknox spoke with Akhil Reddy, Chairman of Racing Promotions Private Limited to know more. 


Racing Promotions Private Limited (RPPL) is the only organization in India that has the rights to host Formula 4 & Formula 3 races in India. By when are you planning to host the first F3 race in India?


Racing Promotions Private Limited (RPPL) holds the exclusive rights to host Formula 4 and Formula 3 races in India. Our current plan is to introduce Formula 3 to India by 2026. This strategic decision is rooted in our commitment to nurturing and advancing the motorsport talent pool within the country. By hosting Formula 3 races domestically, we aim to provide Indian drivers with the crucial opportunity to take their first and second steps in motorsport from their homeland. This initiative not only elevates the profile of motorsport in India but also facilitates the development of homegrown talent, fostering a vibrant and competitive racing culture. We are dedicated to realizing this vision and contributing to the growth and success of motorsport on a national scale.


How is corporate and government support?


Corporate and government support for organizing races in India has been steadily growing, reflecting a promising trend in the motorsport landscape. Corporations are increasingly recognizing the value of sponsoring and partnering with racing events,
viewing them as avenues for brand exposure, engagement, and market positioning. Additionally, government support has been instrumental in facilitating infrastructure development, securing permits, and promoting motorsport as a viable sporting and
tourism attraction. Initiatives such as tax incentives, regulatory frameworks, and promotional campaigns further bolster the collaboration between public and private sectors in fostering a conducive environment for racing events. Overall, the synergy
between corporate sponsors and government entities underscores a shared commitment to nurturing the motorsport ecosystem in India, ensuring its continued growth, accessibility, and success on both national and international stages.


Does celebrity ownership of teams help?


Celebrity ownership of teams undoubtedly adds a significant allure and media spotlight to racing events. The association of well-known figures from the entertainment, sports, or business realms with racing teams brings heightened attention, fan engagement, and potential sponsorship opportunities. Celebrities often leverage their platforms and networks to promote their teams, attracting both casual viewers and die-hard fans to the sport. Moreover, their involvement can inject fresh enthusiasm and glamour into the racing scene, appealing to a broader audience demographic beyond traditional motorsport enthusiasts. Additionally, celebrity ownership may pave the way for cross-promotional opportunities, collaborations, and endorsements, fostering synergies between different industries. While the direct impact on team performance may vary, the broader benefits of celebrity ownership in terms of visibility, brand building, and fan engagement are undeniable, contributing to the overall appeal and success of racing events.


How can more awareness be raised around motorsports in India?


Raising awareness around motorsports in India requires a multi-faceted approach that leverages various channels and strategies. Firstly, grassroots initiatives such as school programs, community events, and local racing competitions can introduce young enthusiasts to the sport, fostering a culture of interest and participation from an early age. Secondly, partnerships with media outlets, both traditional and digital, can amplify coverage and storytelling around motorsports, highlighting the excitement, technology, and talent within the sport. Thirdly, collaboration with corporate sponsors and government bodies can facilitate the development of dedicated motorsport facilities, training programs, and promotional campaigns. Additionally, engaging with influencers, celebrities, and prominent personalities to endorse and participate in racing events can widen the sport’s appeal and reach across diverse demographics. By combining these efforts, a comprehensive awareness-building strategy can ignite passion, cultivate talent,
and expand the fan base for motorsports in India.

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