LaLiga inks strategic partner with EA Sports

LaLiga has kicked off a new era with Electronic Arts Inc., the competition’s new strategic partner for the next five seasons, with a launch ceremony surrounded by clubs and strategic partners.   This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LaLiga’s audiovisual broadcasting and […]

Manchester City inks multi-year agreement with OKX

OKX announced as Manchester City’s Official Sleeve Partner for men’s and women’s first teams in new multi-year agreement at exclusive panel at Etihad Stadium.   Ferran Soriano, Chief Executive Officer at City Football Group said: “Our football club, Manchester City, is also a global brand with more than 600 million followers around the world and […]

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