India has secured the 18th position in the Global Sport & Soft Power Index, marking a significant step forward in its global sporting influence. The SPORT AND SOFT POWER RANKING Report, authored by Professor Simon Chadwick, Dr. Paul Widdop, and their team at SKEMA Publika, sheds light on how nations strategically leverage sport to enhance their international standing.
India’s Growing Sporting Soft Power
India’s ranking underscores its rapid progress in the world of sports—both as a host of major global events and as a powerhouse of elite athletes. With investments in sports infrastructure, grassroots development, and high-performance training, India is steadily cementing its position as a major player in the global sports ecosystem.
From hosting marquee events like the Cricket World Cup, the FIFA U-17 World Cup, and the MotoGP Bharat, to fostering world-class athletes in badminton, wrestling, boxing, and athletics, India has demonstrated its capability to compete at the highest level. The Women’s Premier League (WPL) and the growth of leagues like the Indian Super League (ISL) and Pro Kabaddi League (PKL) further showcase India’s commitment to commercializing and professionalizing sports.
Path to a Potential Olympic Bid
One of the most exciting aspects of India’s rise in the sporting soft power rankings is its potential bid for the 2036 Olympic Games. Hosting an event of this magnitude would not only elevate India’s global sporting status but also drive economic, social, and infrastructural growth. With the government and private stakeholders showing keen interest, an Olympic bid could be the defining moment in India’s sports diplomacy.
As a recognized voice in the global sports industry, The Playknox founder Taruka Srivastav was one of the few international sports experts who participated in this comprehensive report. The insights shared in the SPORT AND SOFT POWER RANKING Report highlight the importance of sports as a tool for diplomacy, economic growth, and national branding.
What’s Next for India?
India’s journey in the world of sports is only just beginning. With sustained investment, strategic planning, and a focus on talent development, the country can aim for a top 10 ranking in the coming years. As we look ahead, the focus should be on:
- Strengthening sports infrastructure and grassroots programs
- Encouraging corporate investment and sponsorship in emerging sports
- Enhancing athlete welfare and performance pathways
- Promoting gender inclusivity and women’s sports
- Leveraging sports for diplomatic and cultural exchange
Final Thoughts
India’s 18th rank in the Global Sport & Soft Power Index is a proud milestone, but it’s also a call to action. With the right vision and execution, India can establish itself as one of the world’s premier sporting nations.
To download the full report, click here: https://lnkd.in/gExCfCxp
