Discovery Sports has appointed experienced marketeer David Bernard-Bret to oversee all marketing activity for the company’s sports business and brands.
Following promotion to Vice President, Discovery Sports Marketing, David begins his new role with immediate effect.
As well as leading the dedicated Discovery Sports creative and brand marketing functions, David will oversee the teams driving all marketing activity for Discovery Sports’ consumer and B2B brands that sit within the Discovery Sports family. These include Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Golf Digest, GOLFTV powered by PGA TOUR and Discovery Sports Events, as well as all sports programming and content on discovery+ and Discovery’s free-to-air TV networks in Europe.
David was most recently Senior Director of Campaigns for Discovery Sports, leading the creation and delivery of both above and below the line campaigns including those presented on the discovery+ streaming service and Eurosport’s television channels throughout Europe. He previously led the brand strategy for Eurosport including launching its “Fuel Your Passion” identify in November 2015 that followed the broader transformation of Eurosport following its acquisition by Discovery.
Andrew Georgiou, President of Sports, Discovery, said: “David is a highly skilled marketeer who has played an instrumental role in not only the elevation of the Eurosport brand in recent years, but also the evolution of our broader identity to a multi-platform and digital-first destination. Our latest move in this direction has been to present sport and our Eurosport streaming offering on discovery+, which allows us to combine sport and entertainment into a single compelling offer and is already proving to be a game-changer for our sports business.
“Across our sports calendar and two Olympic Games over the past year, discovery+ has proven to bring greater value to the customer, extend our appeal throughout the whole household and provide a richer content offering that keeps users engaged and retained for longer. Compared to targeting a sports audience alone, this more diverse audience and customer base demands a much more multi-layered marketing approach to capture their attention and drive engagement. David’s experience at delivering this new strategy from launch last year will be a major advantage as our sports proposition on discovery+ continues to grow.”
David Bernard-Bret, Vice President, Discovery Sports Marketing, said: “I look forward to leading our talented marketing and creative team ahead of what is a hugely exciting period of live sport and continued evolution of our Discovery Sports brands. We have set a strong foundation through establishing sport on discovery+ and there is great opportunity ahead to continue to bring broader audiences, as well as new and different customers, to our platforms and help keep them engaged in our award-winning content. I can think of no better time or set of assets around which to develop compelling campaigns that bring more people to our platforms, as our brands look towards Grand Tours, Grand Slams, the latest innovative electric racing series, the Olympic Games returning to Europe for Paris 2024 and much more besides.”
Discovery’s sports business – under the Discovery Sports banner – produces and distributes content to 130 million unique individuals a month across more than 200 markets and 20 languages. It connects audiences with the greatest sporting events in the world. Its portfolio includes being the Home of the Olympics Games in Europe*; tennis’ Grand Slams; cycling’s Grand Tours and more than 300 days racing a year; the PGA TOUR year-round; the best new and existing electric racing series with ABB FIA Formula E World Championship and FIA eTouring Car World Cup; and every major winter sports World Championship and World Cup event to name a few.
