McLaren Racing has announced Medallia, the global leader in customer and employee experience, as the Official Feedback Partner for the McLaren Formula 1 team for the 2021 US Grand Prix this weekend.
As Official Feedback Partner, Medallia brings its expertise in capturing customer and employee insights for the team. Launching this week at the US Grand Prix, the partnership with Medallia will provide McLaren with a suite of solutions to capture feedback from fans and team members.
Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers and team members. Medallia captures feedback created on daily interactions in person, with call centres, digital channels, over video and social media, and even IoT interactions. Applying proprietary AI technology, Medallia reveals personalized and predictive insights that can drive action with tremendous business results.
The Medallia brand will be represented on the McLaren MCL35M race cars for the US GP, and then on the rear wing of the race cars and pit crew helmets from the 2022 season.
Zak Brown, CEO, McLaren Racing said: “We are delighted to announce our partnership with Medallia ahead of the US Grand Prix. This partnership brings a high level of expertise to our knowledge of our fans and our people at McLaren Racing. Our fans and people are two vital elements of our team and having a partner that can assist in refining these experiences will continue to improve how we serves our growing fan base and help us improve our culture.”
Leslie Stretch, President and CEO, Medallia said: “McLaren has pushed the boundaries of racing and technology since 1963. We are proud to support the team as the Official Feedback Partner of McLaren Racing and to help them capture insights and deliver world-class racing experiences.”