Deutsche Kreditbank AG (DKB) announced as Official Partner of the NFL in Germany and Presenting Partner of the regular NFL games in Munich and Frankfurt.
The long-term partnership officially kicks off as tickets go on sale for the NFL game which sees Tampa Bay Buccaneers take on the Seattle Seahawks in Munich.
Currently, more than 17 million people in Germany are interested in American football, according to the NFL International Fan Tracker 2021, and the partnership activations will look to expand this fandom even further.
In addition to supporting the NFL games in Germany, DKB are growing participation in the non-contact version of American football by becoming Presenting Partner of the NFL Flag Football Programme. DKB’s goal is to help promote young American Football talent through focusing on the accessibility of the sport.
The mission: DKB brings the NFL even closer to German fans
DKB is bringing the NFL to fans in Germany through unique events. A live event to mark Super Bowl LVII is among the many activations DKB is planning for fans in Germany. In addition, there will be social media led fan competitions to win tickets to watch the Tampa Bay Buccaneers game against the Seattle Seahawks live in Munich.
Promoting Young Talent: NFL Flag Football Programme
Flag Football is one of the cornerstones of the sport of football and is finding more enthusiastic supporters in Germany. The NFL Flag Football Programme introduces students to the non-contact version of American football and supports participating schools with the appropriate flag football equipment.
The programme fosters creativity while instilling the values lived by the NFL, such as respect, responsibility, integrity and resilience, as well as the importance of a healthy, active lifestyle. In total, more than 150 schools in Düsseldorf, Frankfurt, Munich, Berlin and Hamburg will participate in the programme in 2022.
Stefan Unterlandstättner, CEO of DKB: “We are proud to be the presenting partner for the NFL’s inaugural game in Germany. More than 600,000 fans have registered for the game in Munich with a ticket request. The NFL has huge potential in the German market. The topic of sport is also strongly anchored in our DNA as a bank. Together with the NFL, we want to make football even better known in Germany and at the same time specifically promote youth development. Personally, I am very much looking forward to the start in Munich and the associated enthusiasm and anticipation of the fans.”
Alexander Steinforth, General Manager NFL Germany: “For NFL Germany, this partnership is an important milestone. In DKB, we have found a partner who shares a vision with us: together, we want to further expand the sport of football in Germany and give the large fan base unforgettable experiences. DKB is known and established as a long-term and committed partner of sports and we are therefore even more excited about the cooperation.”
Brett Gosper, Head of NFL UK & Europe: “Bringing international matches to Germany later this year is going to be key moment for the NFL as we continue our expansion. We’re thrilled to partner with DKB as they recognise the impact these games will have on fans and grassroots talents through our NFL Flag Football programme. As the sport continues to expand, it is important for fans to see a pathway from watching a game to picking up a ball.”