NFL has announced that 18 teams have been granted access to 26 International Home Marketing Areas (IHMA) across eight different countries. This ground-breaking, new initiative grants clubs access to international territories for marketing, fan engagement and commercialization as part of an important, long-term, strategic effort to enable clubs to build their global brands while […]
NFL names Alexander Steinforth as GM Germany to grow fan base
Alexander Steinforth , who is currently Managing Director of Deutsche Sport Marketing, is to join the National Football League as General Manager, Germany. Steinforth’s role will see him drive and execute the league’s business in Germany, including fan growth, commercial success, live regular-season games and development of community programs. His appointment builds on the […]
NFL and New York Jets offering NFTs to fans
The NFL and New York Jets are offering opportunities for Jets fans to get their hands on digital collectible NFTs. The limited edition NFTs are produced in collaboration with Ticketmaster. Starting today, there are two opportunities for fans to obtain a Jets NFT. Jets fans who purchase a ticket to and attend Jets […]
Diageo becomes NFL’s first ever spirits sponsor
The National Football League (NFL) has welcomed Diageo, a global leader in beverage alcohol, as its first ever Official Spirits Sponsor. The multiyear sponsorship is uniquely structured with the NFL fan in mind and will include opportunities for on-site activation and engagement with adult fans, as well as broadcast, digital, and social content from NFL […]
Nike collaborates with NFL to commit $5million to grow girls flag
Nike has announced a new grant initiative with the NFL that commits a total of $5 million in product to growing flag football within high school athletics. This multi-year initiative will provide a one-time donation of up to $100,000 in product to state athletic associations that offer girls flag football as a high school sport […]
NFL signs Hyperice as official recovery technology partner
Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology has announced a new multi-year sponsorship with the National Football League (NFL) that names Hyperice an Official Recovery Technology Partner of the league. The multi-year sponsorship kicks off Week 12 of the 2020 season on Thanksgiving Day.The […]
The NFL renews advertising partnership with Snack Media
The NFL and Snack Media have renewed their advertising partnership on the official NFL website in the UK and Ireland. Beginning in 2013 in the UK only, the relationship has evolved and grown to also include the Irish market. NFL.com offers premium content for visitors and Snack Media continues to sell advertising on the official […]
NFL signs Postmates as official on-demand food delivery partner
The National Football League and Postmates, have entered into a multi-year sponsorship agreement making Postmates the first official on-demand food delivery partner of the NFL. Postmates is also an official sponsor of NFL premier events including the Super Bowl, Pro Bowl and Draft, to name a few. “People across the country aren’t just ready to […]
NFL strikes betting deal with 888sport for UK & Ireland
888sport, one of the world’s most popular sports betting providers has signed a sponsorship deal with the National Football League (NFL) to become the NFL’s official sports betting partner in the UK & Ireland. The partnership is the first of its kind between the NFL and a sports betting provider in the UK & Ireland, […]
Channel 5 to broadcast NFL in the UK
In a new three-year partnership with the National Football League (NFL) and ViacomCBS Networks International (VCNI), Channel 5 will bring live Monday Night Football back to free-to-air television and air a brand new Sunday morning magazine programme. The multiplatform deal, made in partnership with Velocity, VCNI’s branded content studio, will also see new and unique […]