Uber Eats has joined forces with PayPay Mini App in Japan. As part of the partnership, Uber Eats has been added to the lineup of PayPay mini apps. This allows users to complete orders to payment within the PayPay app. The PayPay mini app allows customers to use the functions provided by other apps, such […]
LOSC and Winamax extend partnership for two more seasons
LOSC and Winamax have strengthened their partnership for two additional seasons. Always present on the shorts, whether at home or away, Winamax will also be displayed at the Pierre Mauroy Stadium as well as at the Domaine de Luchin through LED visibility, signage and enhanced interview signage. Beyond this visibility, the sports betting site will […]
John Legend joins Headspace as chief music officer
Headspace, a global leader in meditation and mindfulness has appointed award-winning singer and songwriter John Legend as its first-ever Chief Music Officer (CMO). Legend will work closely with Headspace Studios, Headspace’s new multi-platform studio creating and distributing mindful living content, to harness the power of music to enhance members’ mindfulness journeys. The collaboration kicks-off today […]
Borussia Dortmund’s APAC Managing Director on the club’s virtual tour, digitalisation & ‘Kick it Out’ partnership
Bundesliga giants Borussia Dortmund’s plans to tour China and other countries in South East Asia with the senior team before the start of the 2020-21 and to send a legends team to India have all been put on hold due to COVID-19. However, the club has come up with a virtual pre-season tour of Asia […]
Zomato to grant 10 days ‘Menstruation Leave’ to female employees to combat the stigma around the issue
Food delivery brand Zomato has announced up to 10 days of “period leave” per year for its female employees, including transgender people as part of an effort to combat what it said was stigma around the issue. In an email to its employees, Zomato’s CEO Deepinder Goyal wrote:”There shouldn’t be any shame or stigma attached […]
Stephen Curry becomes owner of water brand Oxigen
Water brand OXIGEN has named basketball player Stephen Curry as one of its owner. Stephen Curry is already an investor, Board Advisor, and the global face of the brand. OXIGEN is bottled in 100% recycled plastic and is actively supporting frontline workers and first responders. “I’m constantly searching to do things the right way, on […]
Snapchat unveils its first global B2B campaign – ‘Meet the Snapchat Generation’
Snapchat has unveiled its first brand-facing campaign, ’Meet the Snapchat Generation’ with the aim to reclaim ad spend lost to the pandemic. The campaign highlights the brand’s partners (including the NFL and Depop) who narrate about what they love about working with the app. The campaign can work in favour of Snapchat as its rival […]
Eleven Sports to focus on women’s sport, local sport and eSports as part of rebranding
ELEVEN SPORTS is marking its fifth anniversary with a rebrand that lays the foundations for its ambitious growth plans. Under the new ELEVEN brand umbrella, the group’s ‘2.0 strategy’ will see ELEVEN expand its offering with a host of new content streams and plans to grow its digital ecosystem with the aim of democratising sports […]
Sponsorship in Sport: Is the True Cost of Covid-19 Even Money?
Sponsorship deals play a vital role in the world of sport. The financial backing of individual performers and teams from brands is paramount to the long-term survival of sports we know and love. But the coronavirus pandemic has thrown a proverbial spanner in the works for brands who heavily invest in athletes, teams, and events […]
RLWC2021 CEO Jon Dutton on overcoming Covid-19 challenges to ensure a successful tournament, brands association & social impact
Rugby League World Cup 2021 ( #RLWC2021) is the first major international sporting event to introduce a Mental Fitness Charter to make a real impact with people both inside and outside of rugby league, and help to set a precedent for how sporting events can make real change within the communities where they operate. The […]