Snapchat unveils its first global B2B campaign – ‘Meet the Snapchat Generation’

Snapchat has unveiled its first brand-facing campaign, ’Meet the Snapchat Generation’ with the aim to reclaim ad spend lost to the pandemic.

The campaign highlights the brand’s partners (including the NFL and Depop) who narrate about what they love about working with the app. The campaign can work in favour of Snapchat as its rival TikTok is amidst a public scandal in the US where Donald Trump has already spoken about banning it. India banned TikTok last month as well.

The campaign developed in-house by Snap’s global business marketing team is built around five main themes: ’taking social responsibility’, ’building community’, ’celebrating individuality’, ’nurturing friendships’ and ’communicating in new ways’.

‘Meet the Snapchat Generation’ is running across the US, Canada and Australia and also print, broadcast and digital media channels. It will further expand to the UK on 17 August followed by the rest of Europe, the Middle East and North Africa on 24 August.

Snap’s chief marketing officer, Kenny Mitchell said:  “The Snapchat Generation is the most informed, tolerant, active and diverse group in history. Our first marketer-focused campaign showcases what is so special about our community, from their strongly held values to their unique behaviours.”

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