NFL has announced that 18 teams have been granted access to 26 International Home Marketing Areas (IHMA) across eight different countries. This ground-breaking, new initiative grants clubs access to international territories for marketing, fan engagement and commercialization as part of an important, long-term, strategic effort to enable clubs to build their global brands while […]
Tottenham Hotspur signs Hyperice as official recovery technology supplier
Tottenham Hotspur have signed a new partnership with Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration and thermal technology. Hyperice will become the Official Recovery Technology Supplier for both Tottenham Hotspur and Tottenham Hotspur Women. To kick-off the partnership, all first team players and coaching staff for both men’s and […]
José Mourinho roped in as brand ambassador by XTB
XTB, one of the leading stock exchange-listed FX & CFD brokers in the world, has joined forces with José Mourinho. The Portuguese coach has won a domestic title in a record four different countries (Portugal, England, Italy and Spain) and is one of only three managers to have won the UEFA Champions League twice with […]
Bundesliga signs deal with OneFootball, Claro Sports and Flow Sports in Latin America
Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga, is pleased to announce new deals that bring the best of the Bundesliga to fans throughout Latin America. All Bundesliga matches throughout the 2020-21 season will be available on the free OneFootball app in nine countries across the region. The partnership will see live Bundesliga […]
The NFL renews advertising partnership with Snack Media
The NFL and Snack Media have renewed their advertising partnership on the official NFL website in the UK and Ireland. Beginning in 2013 in the UK only, the relationship has evolved and grown to also include the Irish market. NFL.com offers premium content for visitors and Snack Media continues to sell advertising on the official […]
YuppTV acquires IPL rights for more than 10 territories
YuppTV, the world’s leading OTT platform for South-Asian content, has acquired the rights for Dream11 Indian Premier League 2020 for a total of 60 matches. The streaming platform will telecast the matches LIVE across more than 10 territories. Amidst the lockdown, a large number of sports fans will virtually enjoy the experience of Dream11 IPL […]
Global Ad spending to decline by 4.9% amid Google and Facebook slowdown, says research
According to the research data analyzed and published by StockApps.com, global ad spending could drop by 4.9% to $614.73 billion in 2020. Comparatively, 2019 saw an increase of 6.3% and eMarketer.com’s pre-pandemic forecast was a 7.0% growth rate for 2020. Moreover, a World Advertising Research Center (WARC) report echoed similar sentiments, predicting a higher decline […]
Sportfive receives LED Perimeter advertising mandate from the DFB
The global sport business agency, SPORTFIVE, will supply the LED perimeter advertising for the home matches of the national A-team and the women’s national team, U21 and for the away matches of the national A-team (except for European qualifiers) and the live matches in the DFB Cup, on behalf of the German Football Association (DFB) […]
Snapchat unveils its first global B2B campaign – ‘Meet the Snapchat Generation’
Snapchat has unveiled its first brand-facing campaign, ’Meet the Snapchat Generation’ with the aim to reclaim ad spend lost to the pandemic. The campaign highlights the brand’s partners (including the NFL and Depop) who narrate about what they love about working with the app. The campaign can work in favour of Snapchat as its rival […]
LaLiga India head Jose Antonio Cachaza on in-stadia advertising in Covid-19 era, league’s crackdown on piracy & importance of diversity
Spain’s top league LaLiga was the second major league to restart in the Covid-19 era and saw its international viewership grow by more than 48% on its first matchday of the league’s restart. LaLiga recently joined hands with Mediapro to enhance programming experience on Facebook Watch for the fans in the Indian Sub-Continent. The Playknox […]