NFL grants 18 teams access to 26 International Home Marketing Arena to build their global brands

NFL has announced that 18 teams have been granted access to 26 International Home Marketing Areas (IHMA) across eight different countries.   This ground-breaking, new initiative grants clubs access to international territories for marketing, fan engagement and commercialization as part of an important, long-term, strategic effort to enable clubs to build their global brands while […]

Tottenham Hotspur signs Hyperice as official recovery technology supplier

Tottenham Hotspur have signed a new partnership with Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration and thermal technology. Hyperice will become the Official Recovery Technology Supplier for both Tottenham Hotspur and Tottenham Hotspur Women. To kick-off the partnership, all first team players and coaching staff for both men’s and […]

Global Ad spending to decline by 4.9% amid Google and Facebook slowdown, says research

According to the research data analyzed and published by StockApps.com, global ad spending could drop by 4.9% to $614.73 billion in 2020. Comparatively, 2019 saw an increase of 6.3% and eMarketer.com’s pre-pandemic forecast was a 7.0% growth rate for 2020. Moreover, a World Advertising Research Center (WARC) report echoed similar sentiments, predicting a higher decline […]

LaLiga India head Jose Antonio Cachaza on in-stadia advertising in Covid-19 era, league’s crackdown on piracy & importance of diversity

Spain’s top league LaLiga was the second major league to restart in the Covid-19 era and saw its international viewership grow by more than 48% on its first matchday of the league’s restart. LaLiga recently joined hands with Mediapro to enhance programming experience on Facebook Watch for the fans in the Indian Sub-Continent. The Playknox […]

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