The Board of Control for Cricket in India (BCCI) and Mastercard have jointly launched the #HalkeMeinMattLo (don’t take it casually) campaign as part of their ongoing endeavor to support gender equality on and off the field. The films developed under the campaign depict the journey of top Indian women cricketers Shafali Verma, Harleen Kaur […]
ATP launches ‘This Is Tennis’ campaign to cut through cultural relevance
The ATP has launched its new global marketing campaign, This Is Tennis, marking a significant brand-shift for the Tour. The campaign promotes both players and tournaments with more dynamism, and a tone of voice that allows tennis to cut through with greater cultural relevance, particularly among the next generation of tennis fans. With the versatility […]
MLS unveils plans to combat racism & advocate social justice
Major League Soccer unveiled a series of initiatives to combat racism, advocate for social justice and increase representation in the sport. The new programs, which include the formation of a Diversity Committee consisting of members of the MLS Board of Governors, MLS Commissioner Don Garber, representatives of the Black Players For Change (BPC), and other […]
The Football Association unveils new women’s and girls’ football strategy
The FA’s new four-year strategy, titled Inspiring Positive Change, pledges to create a sustainable future for women’s and girls’ football in England. The strategy outlines The FA’s EIGHT transformational objectives to be achieved by 2024: EARLY PARTICIPATION – Every primary school-aged girl to have equal access to football in school and in clubs DEVELOPMENT PARTICIPATION […]
Paralympics GB partners Papa John’s ahead of Tokyo 2020
Papa John’s has announced that it will become a partner of ParalympicsGB, as the team prepares for the rescheduled Paralympic games next summer in Tokyo. With the partnership lasting until the end of 2021, the brand will lend its support by fundraising and joining three incredible athlete ambassadors, David Weir, Alfie Hewett and Alice Tai […]
Snapchat unveils its first global B2B campaign – ‘Meet the Snapchat Generation’
Snapchat has unveiled its first brand-facing campaign, ’Meet the Snapchat Generation’ with the aim to reclaim ad spend lost to the pandemic. The campaign highlights the brand’s partners (including the NFL and Depop) who narrate about what they love about working with the app. The campaign can work in favour of Snapchat as its rival […]
LaLiga & Puma launch campaign to celebrate restart of football season
LaLiga and its official partner Puma launched a new campaign that captures the excitement being felt by the league’s global fanbase. The campaign, titled #LaLigaBouncesBack, launches with a video featuring an array of global sports stars, including LaLiga Santander players Luis Suarez, Antoine Griezmann and Jan Oblak, who are seen passing LaLiga’s official match ball, […]
Whisper unveils campaign to highlight the issue of drop out due to period
Whisper, India’s feminine care brand has unveiled a campaign to #KeepGirlsInSchool and prevent them from dropping out when they get their periods. As part of this campaign, Whisper launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty. The film brings to […]