LaLiga & Puma launch campaign to celebrate restart of football season

LaLiga and its official partner Puma launched a new campaign that captures the excitement being felt by the league’s global fanbase.

The campaign, titled #LaLigaBouncesBack, launches with a video featuring an array of global sports stars, including LaLiga Santander players Luis Suarez, Antoine Griezmann and Jan Oblak, who are seen passing LaLiga’s official match ball, designed by PUMA. The ball is passed through nine different countries before arriving back in Spain, ready for competition to resume on 11th June.

Marc Bartra of Real Betis and Suso of Sevilla FC, who will face each other in El Gran Derbi to mark the return of LaLiga competition, also appear in the video.

In line with the #BackToWin campaign, launched by LaLiga and Movistar, the video conveys the message that restarting the competition is not only important for LaLiga and its clubs, but also for the millions of fans who follow the competition worldwide, as well as the wider sports industry.

Reflecting the international audience of LaLiga, the ball passes through the USA (via Fafa Picault of FC Dallas and Juan Pablo Torres of New York City FC), Singapore (including Raihan Rahman of Tanjong Pagar United), South Africa (including Themba Zwane of the Mamelodi Sundowns) and Mexico (including Rogelio Funes Mori), all of which are countries where LaLiga has already established global offices.

In addition, Japan (Louis Yamaguchi of Extremadura UD), Australia (including freestyler Jed Hockins), Indonesia (including Otavio Dutra of Persija Jakarta) and Philippines (Carlo Dorin, U18 National Team player) are included, while LaLiga Santander ambassadors Diego Forlan, Fernando Morientes and Christian Karembeu also feature.

Óscar Mayo, LaLiga’s head of revenue, marketing and international development, said: “More than 2.7 billion people in 183 countries watch LaLiga every year. This initiative with PUMA underlines the global nature of our competition and the anticipation that is being felt far beyond Spain as we prepare to return. We want to share this moment with all our followers as well as our partners worldwide.”

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