Paris Saint-Germain and Fanatics, the global leader in licensed sports merchandising have announced a ten-year e-commerce, manufacturing and licensing deal in one of the most comprehensive and ambitious sports merchandising partnerships ever created. The deal is a massive expansion and extension from the previous e-commerce only arrangement between the two groups, which will now see […]
Wasserman acquires Acme World Sports to bolster its portfolio
Wasserman has acquired prominent hockey agency Acme World Sports to bolster its ice hockey portfolio. As part of the acquisition, numerous executives will join Wasserman, including: Acme founder Markus Lehto (Executive Vice President, Hockey), Simo Niiranen (Senior Vice President, Hockey), Pete Rutili (Vice President, Hockey), Brett Peterson (Vice President, Hockey), Joe Pinter (Vice President, Legal […]
Nike’s revenue declines by 38%; can quit BCCI sponsorship
Nike, one of the biggest athletic brand in the world has reported a surprise loss and disappointing sales in the fiscal fourth quarter, a sign that shuttered retail stores across the U.S. and much of the world took an even bigger toll than expected. Revenue declined 38 percent to $6.31 billion in the period, well […]
NBC reacquires USGA broadcast rights post Fox’s departure
The USGA has announced that it has transferred the broadcast rights for its championships from Fox Sports to NBC. As per the new agreement, NBC/Golf Channel will now have four-round coverage of the final two majors of the year. Also the financial terms of the transaction were not disclosed, but NBC will assume the remainder […]
West Ham United extends association with Umbro
West Ham United has agreed a new long-term extension with Umbro which will see the global sportswear company remain as the Club’s Official Technical Partner. Umbro will continue to produce all official West Ham playing kits, for both the men’s and women’s first teams and all Academy age-groups, as well as training products and leisurewear […]
Nike unveils ‘Flight Ball’ with AerowSculpt technology
Nike has introduced Nike Flight, a game-changing football, addresses issues of inconsistent aerodynamics through a revolutionary ball design. Incorporating Nike’s new AerowSculpt technology, the ball delivers a measurable benefit of 30 percent truer flight than its Nike predecessor. The Nike Flight ball concludes an eight-year investigation into improving consistency of football flight by the Nike […]
Aston Villa names Cazoo as principal partner
Aston Villa has announced a new multi-year partnership with Cazoo, the UK’s leading online car retailer and fastest-growing digital business, to become the Club’s principal partner. The Cazoo branding will feature on the playing kits and training wear of all Club sides from the men’s first team down to the youngest academy age groups, including […]
NWSL ropes in Google as a sponsor
The National Women’s Soccer League announced the addition of Google to the league’s growing list of national corporate sponsors. Google joins the NWSL’s group of sponsors at a time when the league is becoming the first team sport in the U.S. to return to competition following the COVID-related suspension of play in March of 2020. […]
Triple Olympian Mikel Thomas: “We need a more holistic approach towards improving mental health”
The Playknox spoke with Mikel Thomas, a Triple Olympian who competed at the 2008, 2012 and 2016 Olympic Games, representing Trinidad and Tobago in track and field. He was also a silver medalist at the Pan Am Games in 2015. Tell us more about yourself. Apart from being an Olympic athlete and a coach, […]
Indian basketball player & Padma Shri Awardee Prashanti Singh: “We need to have a more commercial approach for the growth of basketball in India”
The Playknox spoke with Prashanti Singh, former Indian Basketball team captain and India’s only basketball player to be awarded with the coveted Padma Shri Award. She is also the recipient of the Arjuna Award and Rani Laxmibai Bravery Award.She led the national team to the Asian Games in Guangzhou 2010 (the first time India women’s […]