The International Cricket Council (ICC) revealed has record viewing figures for the ICC Women’s T20 World Cup 2020, which it claims has become one of the most watched women’s sporting events in history. The event had already clocked up 1.1 billion video views via ICC digital channels, which is more than 20 times the video […]
Rugby Australia join forces with STH to create Wallabies Travel
Rugby Australia has appointed Sports Travel & Hospitality Group (STH) as its exclusive travel provider, which sees the creation of new brand, Wallabies Travel. The six-year agreement, which will include Rugby World Cup 2023 and the Lions Tour in 2025, will give Australian rugby fans access to once-in-a-lifetime experiences and travel packages, and aims to […]
Formula 1 announces #WeRaceAsOne initiative
Formula 1 has unveiled its #WeRaceAsOne initiative, in support of the #PurposeDriven Movement launched by the FIA last week. The initiative will be the platform for the priorities set out above and is aimed at tackling the biggest issues facing sport and global communities. Ahead of the first race in Austria on 3-5 July and […]
Dentsu and the Global Esports Federation sign a strategic partnership
Dentsu has entered a strategic partnership with the Global Esports Federation to promote the global development of the growing esports business. The GEF was launched in December 2019, in Singapore, to establish the voice and authority for the worldwide esports movement. The federation brings together diverse leaders from esports, as well as more traditional sporting […]
Indian swimmer Anshul Kothari: “Media should broadcast national and international swimming events on TV or Apps to increase popularity of the sport”
Anshul Kothari is one of India’s most accomplished swimmer having represented India at Commonwealth Games 2010, Asian Games 2010, Asian Games 2014 and Asian Games 2018. In 2010, he became the first swimmer from Gujarat to have represented India at the Commonwealth Games and Asian Games. He has taken part in 32 National Championships. […]
Saudi Government to block 231 illegal streaming websites post WTO ruling
Days after WTO ruled Saudi government actively promoted and supported the beoutQ pirate operation since its beginning, the Saudi Authority For Intellectual Property has today announced strings of measure to target illegal streaming in the country. On their Twitter handle they tweeted: “Within the framework of the Kingdom’s efforts to reduce violations of rights, we […]
EFL signs Just Eat as food delivery partner
The EFL and Just Eat have signed a new partnership that will see the UK’s online food delivery marketplace become the ‘Official Food Delivery Partner of iFollow’, the EFL’s live streaming platform. As the journey continues and the season restarts for some EFL Clubs, Just Eat will be helping fans enjoy the football from the […]
BT Sport introduces ‘Watch Together’ to boost fan engagement
BT Sport app has introduced Watch Together which allows viewers to watch live sport alongside their friends. Watch Together will allow customers using the award-winning BT Sport app on mobile devices to watch, see and chat with friends in a split-screen view while streaming BT Sport channels. Watch Together allows four devices to view the […]
Premier League club partners can expect £2m in global value per match, says Nielsen
Nielsen in its latest analysis revealed that Premier League club partners can expect to receive up to £2m in global value per match. Nielsen analysed branding opportunities afforded to clubs and their partners on netting in the lower tiers of stadia across the main value-driving media platforms, linear TV, OTT and to a lesser degree, […]
Liverpool FC launches its official channel on LINE to capture Japanese fan base
Liverpool FC has unveiled its official channel on LINE to provide exclusive content to supporters in Japan. Fans will be able to keep up to date on all the Reds action and relive those special moments, through breaking news and daily club updates, exciting behind-the-scenes content, and exclusive player interviews. Supporters who join the channel […]