Rugby Australia has appointed Sports Travel & Hospitality Group (STH) as its exclusive travel provider, which sees the creation of new brand, Wallabies Travel.
The six-year agreement, which will include Rugby World Cup 2023 and the Lions Tour in 2025, will give Australian rugby fans access to once-in-a-lifetime experiences and travel packages, and aims to reignite the love of rugby travel in Australia.
“STH approached Rugby Australia with an innovative and broadminded approach to providing Australian Rugby fans with exceptional event experiences,” said Peter Sciberras, General Manager Commercial Partnerships at Rugby Australia. “STH will market Wallabies Travel opportunities through their extensive global customer base and we look forward to welcoming them to our events.”
STH Group General Manager ANZ, David Caldwell, said: “We are thrilled to be working with one of the most recognisable sporting brands, not just in Australia but the world. We are now completely focused on building a long and successful partnership with Rugby Australia that benefits Wallaby fans and both organisations.”
Wallabies Travel is the latest STH partnership venture and joins other brands such as Team GB Live with the British Olympic Association, ICC Travel & Tours with the International Cricket Council and All Blacks Tours with New Zealand Rugby.
Simon Jefford, the CEO of STH Group said: “Our purpose is to make ‘the memorable unforgettable’ and I believe our partnership with Rugby Australia represents a major step forward for sports travel within the region and the foundation for innovative new hospitality experiences for Australian rugby fans.”