The global sports business agency Sportfi V E is now advising the successful basketball players of the FC Bayern Munich Basketball team as marketing partners. The term of the current cooperation is initially agreed for one year. As part of this cooperation, Sportfi V E focuses on the search for new partners for the German […]
RCD Mallorca renames stadium to encourage local tourism
LaLiga club RCD Mallorca leveraged its stadium naming rights to assist in the social and economic recovery of the local community. The unprecedented circumstance of the preceding few months because hto have profound consequences globally, with many having suffered loss of life or remaining on the frontline of one of the greatest public emergencies in […]
LaLiga partners Spanish Government to promote #SportsTourism
The Spanish government, LaLiga and the Confederation of Employers and Industries of Spain (CEOE) have come together in a bid to boost and promote Spain as a safe destination for tourism and sport in a campaign that will be given considerable visibility domestically and internationally over the remaining 11 rounds of fixtures in LaLiga Santander […]
Nascar bans Confederate flag from its racetracks
US car racing series Nascar has banned the Confederate flag from its racetracks and properties effectively immediately. The decision comes just two days after Bubba Wallace, the lone black driver in the elite Cup Series, called for a ban of the flag – which for many Americans is a symbol of racism, oppression, and slavery […]
Culture Trip & Lonely Planet collaborate for ‘Travel Reborn’ initiative
Travel brands Culture Trip and Lonely Planet have signed a strategic commercial partnership offering advertisers access to their combined audiences. Both the brands are collaborating on a ‘Travel Reborn’ initiative that will focus on a more sustainable future for the industry. They have further pledged to continue and expand the promotion of “sustainable travel options, […]
MasterChef India Winner Abinas talks about modernizing traditional cuisines, brand building & social media
MasterChef India winner Abinas Nayak quit his job at Infosys to pursue his passion for cooking. Native of Odisha, Nayak wants to travel around the country and document more indigenous recipes and present them in a modernized way. He spoke with Playknox about all his plans including the importance of branding and social media […]
Rugby League World Cup 2021 unveils new brand identity
With 500 days to go until the opening fixture of the Rugby League World Cup 2021 (RLWC2021) at St James’ Park in Newcastle, Rugby League has revealed a new brand identity, celebrating the Power of Together, with the goal of connecting the tournament with a universal audience. The refreshed RLWC2021 brand symbol – the Cup […]
Bundesliga announces two broadcast partnership in Asia
Bundesliga has roped in Next Media Solutions JSC as its new official partner in Vietnam following a five-year agreement which starts in August 2020. The partnership will deliver exclusive live coverage of more than 300 matches per season from the Bundesliga. The agreement also includes a commitment to Vietnamese football development – including knowledge transfer […]
PGA Tour & Twitter collaborate for fan engagement initiative
To mark the PGA TOUR’s return to competition at the Charles Schwab Challenge, June 11-14 at Colonial Country Club in Ft. Worth, Texas, the TOUR and Twitter announced a global live content execution that will be a first-of-its kind for the social media platform. “Twitter Multicast” will take place on Thursday, June 11, from approximately […]
LaLiga unveils urban artwork globally to celebrate the league’s return
LaLiga has launched ‘United Streets of LaLiga’, a worldwide urban artwork campaign to commission unique football-inspired murals in cities across the globe – including renowned London street art hotspot, Stockwell Hall of Fame to celebrate LaLiga’s return. Urban artists from five continents and 12 separate locations were given license to bring to life the passion […]