LaLiga club RCD Mallorca leveraged its stadium naming rights to assist in the social and economic recovery of the local community.
The unprecedented circumstance of the preceding few months because hto have profound consequences globally, with many having suffered loss of life or remaining on the frontline of one of the greatest public emergencies in recent history.
RCD Mallorca, who begin their LaLiga return against FC Barcelona on 13th June, has throughout the crisis supported the Mallorca Food Bank with donations and worked in collaboration with the ReD Cross campaign promoted in conjunction with Mallorquin Rafa Nadal and basketballer Pau Gasol.
While fixtures will remain behind closed doors for the foreseeable future, a solidarity stand has been founded which permits the club and season ticket holders to donate tickets to those who have worked throughout the crisis in whatever occupation in anticipation for when their doors open once again.
In a bid to pursue new initiatives in order to remedy the local community in which it exists RCD Mallorca has ceded its most significant commercial asset: the naming rights of the stadium. The stadium formerly known Estadi Son Moix will be renamed ‘Visit Mallorca Estadi’ until the 30th of June, 2021.
The club becomes the first in football to use its naming rights to assist in the recovery of its region and community.
CEO of Commercial Operations Alfonso Díaz further underlined the importance of the contributing to the local community: “It’s the best way to tell the world that we’re here,” he said. “We want the press, fans and general public to talk about Visit Mallorca Estadi. We want to contribute to the difficult situation we’re going through.”
The initiative is among the many institutions and companies across the island are introducing to further the efforts of recuperation in unison. Businesses including OK Group, Roc Hotels, Globalia. Meliá-Palau de Congressos, Borbalán and MolcaWorld are functioning in tandem with institutions Consell de Mallorca, Ajuntament de Palma and la Federación Hotelera de Mallorca to form a concise working group which can individually labour in conjunction with LaLiga.
This united front will work together for the succeeding 12 months to promote the region alongside the visibility of the common brand of the stadium offers.
Mayor of Palma, José Hila, also in attendance for the presentation, said: “We need tourists to come back, and to do this, we have to promote the island and city. Against FC Barcelona you will see the image of Mallorca all over the world. The club has acted generously with its city, island and sport.”