Liverpool FC launches its official channel on LINE to capture Japanese fan base

Liverpool FC has unveiled its official channel on LINE to provide exclusive content to supporters in Japan.

Fans will be able to keep up to date on all the Reds action and relive those special moments, through breaking news and daily club updates, exciting behind-the-scenes content, and exclusive player interviews.

Supporters who join the channel this week will be able to view exclusive content from Liverpool forward Takumi Minamino.

Launched in 2011, LINE is one of the leading communication apps in the region, with the 64 million monthly active users across all generations in Japan.

The club is launching its channel to connect with LFC fans and football supporters on the platform in Japan, so they can enjoy the exclusive videos and behind-the-scenes footage anytime, anywhere.

Drew Crisp, senior vice president, digital, media and marketing at Liverpool FC, said: “LINE is one of the most popular communication apps currently available in Japan and is an incredibly important channel for us to interact with our supporters in the region. It’s a great platform for us to share engaging content of our players, manager and fans, and reach our supporters currently using it to provide amazing moments, including our incredible journey on and off the pitch.”

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