From the start of the 2023-24 season, beIN SPORTS will be the official broadcaster of the Bundesliga and Bundesliga 2 in 10 territories across the APAC region, after Bundesliga International agreed a three-year deal with the multi-platform sports media company. The deal includes Australia, New Zealand, Brunei, Cambodia, Hong Kong, Laos, Malaysia, Philippines, Singapore, […]
FairStreet Sports onboards The Playknox as media partner for MotoGP India
FairStreet Sports Pvt. Ltd, the organizer of the maiden MotoGP Bharat race in India has onboarded media and communication brand The Playknox as one of its media partner. Moto GP Bharat this year will be hosted at the Buddh International Circuit in Noida from September 22 to September 24. Fans can watch the junior […]
Arsenal partners with laundry brand Unilever’s Dirt Is Good
Dirt Is Good, the world’s number one laundry brand, present in 800 million households globally, has agreed an initial two-year global partnership with leading Premier League football club Arsenal, to become the club’s Official Partner. This new agreement, the first-of-its-kind for Unilever’s Dirt Is Good laundry brands (known as OMO, Persil, Surf Excel, Breeze, […]
The Hundred and Marvel partner for digital content
MARVEL is joining forces with The Hundred to supercharge the third edition of the 100 -ball cricket competition. A selection of Marvel’s most iconic Super Heroes, such as Hulk, Iron Man and Black Panther will feature in digital content with Hundred players from across the eight teams to take the competition to new audiences. […]
DAZN and Fanatics join forces for integrated sports fan experience
DAZN Group and Fanatics, Inc. have joined forces to deliver the ultimate integrated sports fan experience worldwide. DAZN’s global sports streaming and entertainment platform will integrate Fanatics’ extensive range of licensed sports products, making it easier than ever for fans to get their hands on official team merchandise and sports apparel directly through the […]
Sony Networks India acquires exclusive media rights for Bundesliga
Bundesliga International has agreed to a three-year deal with Sony Pictures Networks India (SPN) for the exclusive media rights to broadcast Bundesliga matches in India and the subcontinent, which includes Bangladesh, Bhutan, Nepal, Pakistan, Sri Lanka, Afghanistan, and the Maldives. Indian football fans can continue to catch live action from the Bundesliga on Sony […]
Everton signs shirt sleeve partnership with streaming platform Kick
Everton has signed a shirt sleeve partnership agreement with innovative community-driven online streaming platform, KICK. Founded in October 2022, KICK is reinventing live streaming based on a creator-first model, with creators receiving a favourable 95-5 split of subscription revenue generated on their channel. The KICK logo will debut on the shirt sleeves of […]
Manchester United and Adidas extend their US$1.16 billion deal
Adidas and Manchester United Football Club have announced extension of their partnership. Manchester United commenced a historic agreement with adidas at the start of the 2015/16 season, reuniting after 23 years. In the seasons that have followed, adidas and Manchester United have excited fans around the world with forward-thinking initiatives, iconic designs on […]
Virgin Bet extends Ayr Gold Cup partnership
Ayr Racecourse and Virgin Bet will be extending its sponsorship of the prestigious Ayr Gold Cup for the third consecutive year. The Virgin Bet Ayr Gold Cup, now valued at £180,000, has gained recognition as one of the most thrilling sprint handicap races in the country, with Summerghand claiming victory in 2022 and Bielsa […]
IMG to produce BBC’s coverage of FIFA Women’s World Cup
IMG, a global leader in sports, events and media, will produce the BBC’s highly anticipated coverage of the FIFA Women’s World Cup, taking place in Australia and New Zealand from Thursday 20 July. Under the agreement, IMG will manage the incoming live match feed, studio presentation and highlight programming for the BBC’s 33 fixtures […]