Ligue 1 Uber Eats, one of Europe’s most prominent football leagues, featuring global stars such as Kylian Mbappe, Neymar and Timothy Weah, announced its plans to expand its presence in the United States, aiming to capture the attention of a rapidly growing soccer fan base. By partnering with rEvolution, a leading sports marketing agency, […]
Cofidis and La Vuelta renew partnership until 2024
Cofidis and La Vuelta have renewed their agreement for another two years. The finance company and the Spanish tour will, therefore, continue to walk hand-in-hand until 2024, thus extending one of the race’s longest and most historical sponsorships. The drive and development inherently present in sports also form part of both companies’ DNAs, which […]
Volleyball World partners Mizuno to expand globally
Volleyball World has penned a multi-year partnership extension with leading Japanese sporting goods brand Mizuno after a highly successful 2022. The partnership will aim to grow the global reach of both brands while further connecting and engaging fans worldwide. Mizuno has been a key part of Volleyball World’s growing portfolio of global partners […]
Puma to exclusively sell F1 and team merchandise
Formula 1 and PUMA have announced a multi-year partnership that will see the sport and lifestyle brand produce F1 licensed apparel, footwear and accessories and will exclusively sell F1 and team merchandise at a number of Grand Prix races. Since the mid-1980s, PUMA has pioneered motorsport clothing, developing fireproof overalls, race shoes and other […]
LaLiga , Common Goal and Villarreal CF confirmed for Football Innovation Forum by World Football Summit
LaLiga , Common Goal and Villarreal CF senior executives have been confirmed for Football Innovation Forum by the World Football Summit. This year World Football Summit will travel to Istanbul on the eve of the 2023 UEFA Champions League Final to organize the third edition of Football Innovation Forum, after successfully hosting the two […]
DAZN launches Combat and Women’s Football channels
DAZN Group has announced the launch of two new global FAST channels: DAZN Combat and DAZN Women’s Football. DAZN Combat gives fans front row seats to the all the very best action across boxing and MMA, including live events, highlights, legendary archive fights, documentaries and much more. DAZN will show live boxing events as […]
Ravneet Gill of Big Bang Media on reviving the Hockey India League and future of esports education in India
Big Bang Media Ventures Pvt Ltd (BBMVPL) is one of the country’s leading content, education, esports and talent management conglomerates with market leading brands viz Collective Artists Network, Phantom, Mythoverse, AISTS India, NASEF India under it’s umbrella. BBMVPL also recently conducted the Asia Open esports championship in partnership with the International E Sports Federation (IESF) […]
NHL Blast launches on Roblox to engage young fans
The National Hockey League has announced the launch of NHL Blast on Roblox, a global immersive platform where millions of people communicate and connect every day. Easily accessible for audiences across generations and geographies, NHL Blast will serve as a central metaverse hub for the global hockey community to connect around their love for […]
Saracens Rugby renews partnership with Destination Sport Travel & Sportsbreak.com
Destination Sport Travel and Sportsbreaks.com have announced a continuation of its partnership with Saracens. As part of the long-term extension, Destination Sport Travel, the UK’s leading travel solution for elite sports clubs and governing bodies, will continue to manage travel on behalf of Saracens’ Men’s and Women’s rugby sides, in addition to Saracens Mavericks […]
Scuderia AlphaTauri names Peter Bayer as CEO
Aimed at securing long-term stability and ensuring continuity, Scuderia AlphaTauri has announced that a new senior management structure is to be put in place at the Team. Former FIA executive Peter Bayer will join the Team as Chief Executive Officer later this year, while Franz Tost will step down from the role of Team […]