IBM has delivered digital experiences for some of the world’s most iconic event like Wimbledon, US Open, GRAMMYs among others. IBM recently partnered Overwatch League, global esports league with 20 city-based teams recently to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. The Playknox spoke with Noah Syken, Vice President, Sports and […]
LaLiga launches Players App in collaboration with El Club del Deportista
LaLiga and El Club del Deportista unveiled the Players App, an exclusive, cutting-edge application that is sure to be a competitive differentiator for the players of LaLiga Santander and LaLiga SmartBank clubs. The Players App, available from today on Google Play and Apple Store, is an evolution of the old CD Live app. Brand new […]
MANSCAPED and 49ers expand brand integration with interactive mobile app game
MANSCAPED, below-the-waist grooming and hygiene brand and the San Francisco 49ers together have released the first interactive game within the team’s mobile app, reaching 125,000 monthly active users. The 49ers App is known for delivering access to exclusive content, breaking news and captivating fan experiences. Needless to say, this new touchscreen game presented by MANSCAPED […]
Rajasthan Royals to leverage RightEye’s Dynamic Vision testing technology for players
Rajasthan Royals (RR), an Indian Premier League foundational cricket team, has adopted RightEye’s Dynamic Vision testing technology and Dynamic Vision Trainer to improve its players’ sports vision and gain a competitive edge that will differentiate the team from the rest of the pack. “With RightEye’s innovative technology we can go even further to gain a […]
Wolves marketing head Russell Jones: “In the last 12 months the Wolves brand has seen a 200% growth in follower acquisition”
Esports was already heralding the digital revolution and the pandemic has further accelerated its growth. Sports organisations/clubs have launched their own teams to compete to gain the edge. Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 […]
BT Sport collaborates with Condense Reality to stream hologram-style 3D videos
Condense Reality, a virtual reality startup developing technology to transform how viewers watch live entertainment and sports, has raised a seed round of more than €875K, including around €240K from SFC Capital, the most active seed-stage investor in the UK. The investment will see Condense Reality increase its R&D capabilities and commercialise its technology over […]
Inspire Institute of Sport CEO on using technology to monitor wellness of athletes, mental health and holistic development of athletes
Rushdee Warley, CEO of Inspire Institute of Sport (IIS) boasts of more than twenty years of experience in the Sports industry which includes coaching, leading the high performance programme for Swimming South Africa, working as a performance consultant for High Performance Sport New Zealand and leading the 2012 Olympic Games campaign for the swimming team […]