NBA team Washington Wizards have struck a deal with 1Sec Inc. in Japan to put their digital human influencer Liam Nikuro inside the NBA bubble to have virtual adventures in Orlando associated with the team. The Wizards will also expand content on their Japanese social platforms with game content and interactive contests. The team will […]
Yahoo Sports partners NBA to virtually bring fans inside the Disney bubble
Yahoo Sports has partnered with the NBA to virtually bring fans inside the Disney bubble. The partnership, in coordination with virtual reality production company RYOT, will transport fans inside the ESPN Wide World of Sports Complex for 13 seeding games between now and mid-August, via Oculus devices. The experience will include integrated fantasy basketball and […]
NBA names Hyperice as official recovery technology partner
Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration and thermal technology, and the National Basketball Association (NBA), have signed a multiyear partnership that makes Hyperice the Official Recovery Technology Partner of the NBA. Tipping off the partnership during the NBA Restart in Orlando, Hyperice will provide NBA players with access […]
NBA signs Michelob as official beer partner
National Basketball Association (NBA) has signed a multiyear partnership that makes Michelob ULTRA the official beer partner of the NBA. The brand is tipping off the partnership by bringing fans closer to the game during the NBA Restart in Orlando with “Michelob ULTRA Courtside,” a digital experience that allows fans to appear virtually inside the […]
NBA signs multi-year partnership with TV platform VIDAA
The National Basketball Association (NBA) and VIDAA USA has signed a multiyear partnership to make NBA League Pass, the league’s premium live game subscription service, available for purchase on all Hisense and Toshiba TVs through the VIDAA smart TV platform. Beginning with the 2020-21 NBA season, more than 20 million users of VIDAA-enabled smart TVs […]
NBA unveils ‘NBA Together’ campaign to combat Coronavirus
After suspending its 2019-20 NBA season, NBA is leveraging its reach to raise awareness about the Coronavirus pandemic. The league is using its vast digital footprint and the powerful voices of teams, players, coaches, doctors and others across the NBA family to launch “NBA Together” – a global community and social engagement campaign that aims […]
NBA unveils #NBAEkGameChallenge to grow fanbase in India
National Basketball Association (NBA) has unveiled #NBAEkGameChallenge with the objective to grow the league’s fan base in India. The TVC opens in the living room of a fan watching a game and just after a slam dunk by LeBron James, the fan then throws open the #EkGameChallenge to everyone who has never watched an NBA […]
NBA unveils Dribble-a-thon in India
The National Basketball Association (NBA) has launched the league’s first Dribble-a-thon in India, a basketball challenge event featuring participants ages six and above dribbling a basketball across a one kilometer course. The event will tip off Saturday, February 29 at Sports Complex, Sector 7, Chandigarh, and will travel to multiple cities across India over the […]