The National Basketball Association (NBA), National Basketball Players Association (NBPA) and Sorare have announced a multiyear partnership that makes Sorare the Official NFT Fantasy Partner of the NBA. Sorare will launch the first officially licensed, free-to-play digital collectible-based fantasy basketball game, which will be released this fall for the NBA’s 2022-23 season. The […]
Digital Transformation: How the NBA Stayed Ahead of the Game
The COVID-19 pandemic forced most industries to completely rethink their priorities and rapidly accelerate their digital transformation plans, cramming several years’ worth of change into a span of weeks or months. The sports industry was no exception: thanks to a year of closed stadiums, athletic organizations had to turn their digital transformation dials to MAX and […]
NBA agrees multiyear media partnership with VG in Norway
The National Basketball Association (NBA) and VG, one of Norway’s leading news websites has announced a multiyear media partnership that will provide fans in Norway with two live NBA games each week and a range of NBA highlights, content and analysis. As part of the NBA’s first-of-its-kind partnership in Norway, visitors to VG.no will […]
NBA partners Viacom18 for broadcast of games in India
The National Basketball Association (NBA) and Viacom18 today announced a multiyear partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming. Beginning with the NBA’s landmark 75th Anniversary Season in 2021-22, Viacom18 as part of the partnership enabled and supported by RISE Worldwide will provide comprehensive coverage […]
Abu Dhabi to host NBA games for the first time
The National Basketball Association (NBA) and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) have announced a groundbreaking multiyear partnership to host the first NBA games in the United Arab Emirates (UAE). The preseason NBA games in Abu Dhabi beginning in 2022 will mark the first games between two NBA […]
NBA and Formula One sign a content and promotion partnership
The National Basketball Association (NBA) and Formula 1 have announced a first-of-its-kind content and promotion partnership to bring together the broad, global fanbases of the NBA and F1 in celebration of the NBA’s 75th Anniversary season and the return of F1 to the U.S. at the 2021 FORMULA 1 UNITED STATES GRAND PRIX™ on Sunday, […]
NBA makes Coinbase its cryptocurrency platform partner
Coinbase Global and the National Basketball Association (NBA) have announced a multiyear partnership that makes Coinbase the exclusive cryptocurrency platform partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball. The deal, which marks the first cryptocurrency platform partnership for each league, will consist of unique […]
Lakers sign Socios as sponsors to create opportunities for fan engagement
The Los Angeles Lakers has signed Socios.com, the leading global blockchain provider for the sports and entertainment industry as a sponsor. The Lakers fan-centered sponsorship with Socios.com will create opportunities for fans to engage in more opportunities through social-focused interactions. Starting with the 2021-22 season, Socios.com will be the presenting sponsor of the […]
NBA signs Google Pixel as official fan phone partner
Google and the National Basketball Association (NBA) have announced a multiyear marketing and technology partnership that will see Google Pixel become the Official Fan Phone of the NBA, NBA G League and NBA 2K League. As part of the deal, Google Pixel will become the first-ever presenting partner of the NBA Playoffs with integration […]
Kevin Durant to create NBA Top Shot Moments as part of Dapper Labs partnership
Kevin Durant and Rich Kleiman’s Boardroom and Dapper Labs have announced a brand partnership spanning sponsorship and activations across the sports business media network. The partnership will feature multiple touchpoints to bring Dapper Labs’ NBA Top Shot platform to life in unique ways with prominence for Durant across the platform. The landmark deal also […]