The Los Angeles Lakers and DWS have announced a multi-season global sponsorship agreement making DWS the Official Global Investment Sponsor of the team. DWS is one of the leading asset managers and is geared for further growth around the globe, with 1.1 trillion dollars of assets currently under management. The sponsorship will include […]
NBA agrees broadcasting partnership with Prasar Bharti in India
The National Basketball Association (NBA) and Prasar Bharati, India’s public service broadcaster announced a new partnership that will see Prasar Bharati’s sports channel – Doordarshan (DD) Sports – and its YouTube channel – Prasar Bharati Sports – air classic NBA content, documentaries, game highlights and public service announcements. The partnership will feature daily content offerings […]
NBA renews digital partnership with beIN Sports until 2024
The National Basketball Association (NBA) and beIN SPORTS today announced a multiyear expansion of their broadcast and digital partnership that will extend to 2024, marking a decade-long collaboration. As part of the agreement and ahead of the start of the 2020-21 NBA season that tips off on Dec. 22, beIN SPORTS will also continue to […]
NBA signs Yoplait as official partner in France
Yoplait and the National Basketball Association (NBA) have signed a new partnership that makes the celebrated drinkable yoghurt brand YOP an official partner of the NBA in France, following their inaugural partnership around The NBA Paris Game 2020 presented by beIN SPORTS, the first-ever regular season NBA game in France that took place last January. […]
NBA India signs marketing partnership with HARMAN
The National Basketball Association (NBA) and HARMAN have signed a multiyear marketing partnership that makes HARMAN and its JBL brand the official headphone, speaker, and audio partner of the NBA in India. As the Official Sound of the NBA in India, JBL will introduce a number of NBA elements into its retail destinations and activations […]
GreenPark Sports secures $14 million Series A funding round
GreenPark Sports, the publisher and developer of fan-focused, mobile games and social experiences has formed a multiyear partnership with the National Basketball Association (NBA). This agreement will allow fans to support their favorite NBA team and compete against their biggest rivals in a virtual NBA Land in what GreenPark is calling “the metaverse for sports […]
Dallas Mavericks signs BioSteel as official sports drink partner
BioSteel signed a multi-year partnership with the Dallas Mavericks as the team’s official sports drink partner. The multi-year agreement includes prominent BioSteel branding at the American Airlines Center for all Mavericks’ home games, in addition to naming rights and signage at the team’s state-of-the-art BioSteel Practice Facility. Brand integration at these facilities will include a […]
NBA signs Facebook’s Oculus as official virtual reality headset partner
Oculus from Facebook has been named as the official virtual reality headset partner of the National Basketball Association, the Women’s National Basketball Association and the NBA G League following a multiyear partnership. As per the latest deal, Oculus will serve as the presenting partner of the NBA Rail Cam Replay for playoff games shown on […]
Victor Williams named as NBA Africa CEO
The National Basketball Association (NBA) has named Victor Williams CEO of NBA Africa, effective Aug. 17, 2020, it was announced by NBA Commissioner Adam Silver. Williams, an accomplished investment banking executive with extensive experience growing businesses across the U.S. and Africa, will be based in the league’s Johannesburg office and report to NBA Deputy Commissioner […]
Kevin Durant partners Cadence13 to launch The Boardroom Podcast Network
Cadence13, a leading premium podcast company and part of Entercom’s podcast network, announced that it will partner with NBA star Kevin Durant and entrepreneur Rich Kleiman’s Thirty Five Ventures to create The Boardroom Podcast Network. In addition to hosting and guesting across both podcasts, Durant will serve as a curator and Executive Producer for the […]